Editorial
evolving customer demands, providing THA members with products that cater to today’s market across both channels.
THE DIAGEO TEAM (L-R): DAVID DICKER, POPPY HANNAN, TAHNEE DALTON & LACHLAN CRAVEN.
Activations and support: reigniting the on-premise
Diageo is focused on reinvigorating the on-premise sector by working closely with venues to deliver engaging experiences. Our team is ready to support you with tailored activations, high-quality installations, and strategic promotions. This festive season, we have exciting plans centred around our iconic brands, such as Johnnie Walker and Don Julio, which will be key draws for customers during peak periods. David Dicker and the team: your partners in success We’ve heard your feedback and led by David Dicker, our newly strengthened sales team is dedicated to ensuring that doing business with Diageo is as straightforward and rewarding as possible. We’re committed to offering tailored solutions and expert insights that help venues achieve their goals. Whether it’s through activating our brands in your venue, driving new business opportunities, or delivering hands-on support, we’re here to help you succeed.
venue thrive by increasing revenue per serve. We’re offering tailored solutions, including premium product offerings, competitive pricing within our first pour agreements that provide better returns on investment. Navigating market trends: responding to evolving consumer preferences The current economic climate has led to shifts in consumer behaviour, with increased cost- consciousness alongside a desire for indulgent moments. Despite these challenges, the spirits category has grown by 47% over the past five years, driven by a preference for premium experiences. In Victoria, spirits remain a key segment, with tequila showing strong growth headlined by Don Julio and Casamigos. As economic conditions improve, we anticipate spirits will once again drive category growth, particularly in the super-premium space. The rise of premix: meeting demand for convenience Premix options have surged in popularity, growing by 72 per cent in the past five years, as consumers continue to favour convenient, ready-to-drink choices. Diageo is at the forefront of this trend, introducing innovations like Smirnoff Crush and Johnnie Walker Black Label & Cola, which combines quality and convenience to attract new consumers. Our ongoing investment in the premix category ensures that we continue to meet
Looking ahead: partnering for a brighter future
As we move forward, our focus remains on delivering value through innovative products, strategic partnerships, and impactful activations. Diageo is not just a supplier; we’re a partner who is invested in your success. Our commitment extends beyond category leadership in spirits—we’re dedicated to growing the premium premix segment and providing best-in-class support to ensure a prosperous F25 and beyond. If you aren’t currently a formal contracted venue with Diageo, the team are ready to talk about how we can support your business through our program that provides pricing, activation, and promotional support underpinned by the world’s best portfolio of drinks brands. Lachlan Craven E: lachlan.craven@diageo.com Ph: 0434842496 Poppy Hannan E: poppy.hannan@diageo.com Ph: 0434 849 974 Tahnee Dalton E: tahnee.dalton@diageo.com Ph: 0427 603 125 Mark Bell E: mark.bell@diageo.com Ph: 0409 550 683
27 Tasmanian Hospitality Review Oct/Nov Edition
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