Tourism Tasmania
Sarah Clark
The summer season is officially in full swing, with longer days and a calendar full of events and activities taking place right across the state. For us at Tourism Tasmania, summer is also the perfect time to remind Australian travellers that Tasmania is the best place to escape everyday stress and routine. On the mainland currently, our brand campaign Come Down For Air is continuing to inject a Tasmanian perspective on busy urban life across Australia. Advertisements are appearing in high traffic outdoor areas across Sydney, Melbourne, Brisbane, Adelaide and Perth, as well as across online platforms, Video on Demand and social media. We have partnered with food and travel series Taste of Australia with Hayden Quinn, who is a former MasterChef contestant. This partnership was a really exciting opportunity to showcase some of Tasmania’s best farm-fresh produce and agritourism experiences on television, with a focus on the scenic North West Coast. Taste of Australia filmed two episodes, airing on 7two and 7plus this December and will re-run on SBS Food in 2025. This summer we’re also encouraging Tasmanians to ‘make the most of our longer days’ in a local tourism campaign. To get the word out that there’s plenty on offer for Tasmanians, we’ve developed monthly local tourism guides available in all major newspapers and over 20 regional newspapers across the state. In addition, you may have seen our partnership with
The Hobart Magazine featuring Tasmanian-born gold medallist Ariarne Titmus on the front cover and a double spread highlighting over 25 places to eat and drink across Tasmania. We’ve also got Seven News Tasmania on board, with beloved weather presenter ‘Murph’ doing a series of live crosses from various locations around the state up until February. For more intrastate travel inspiration, head to our website www. DiscoverTasmania.com.au/longerdays . Alongside our activities targeting local and interstate travellers, international travel also remains a key focus. We recently participated in a Tasmanian trade mission to Hong Kong and China, and joined Tourism Australia’s travel trade missions in India and New Zealand. These trips are important in building and strengthening relationships with travel distribution partners and airlines, as well as international media. As we round out the year, I want to acknowledge that this has been a big one for our tourism and hospitality sector. Although there have been some challenges, there’s been some amazing wins, from starting the year on New York Times ‘Places to Go in 2024’ list, receiving the long list of high quality businesses winning at the Tasmanian Hospitality Awards, and a record number of awards at the Australian Hotel Awards. Looking forward, we are committed to continue working with the THA to ensure 2025 is a strong year for our sector. In the meantime, I wish everyone a safe and successful festive season.
49 Tasmanian Hospitality Review Oct/Nov Edition
Made with FlippingBook - professional solution for displaying marketing and sales documents online