C+S March 2022 Vol. 8 Issue 3 (web)

In August 2021, the Green Bay Packers organization celebrated the completion of Phase II for the Titletown Project, which is a mixed-use development directly adjacent to their storied home: Lambeau Field. Phase I of Titletown, which was com- pleted in 2017, featured the transformation of a 45-acre par- cel of land from a parking lot to a year-round multi-use space that includes a 10-acre public plaza with amenities such as a sledding hill, playground, full-sized football field, activity Bringing a Title(town) to Green Bay By Luke Carothers

area, and an ice skating rink. Phase I also included the construction of buildings to house businesses like the Hinterland Brewery and Title- town Tech as well as a healthcare facility for Bellin Health. One of the firms who worked to make both phases a reality was raSmith, who provided building design services for the Titletown Flats building as well as the podium slab it sits on. Titletown Flats is a seven-story, approximately 193,000 square foot apartment building that is integrated with the podium slab. On top of being integrated with the Titletown Flats building, the unique podium slab also supports an office building and an outdoor entertainment venue that houses parking underneath. Titletown Flats, which houses 152 apartments, is designed to address unique framing requirements for the multi-family residential space. It features 8,700 feet of at-grade level space beneath the podium slab and 184,00 square feet of space above it. Like most things in Green Bay, the schedule for the development re- volved around the Packers. Opening dates for each of the individual pieces of the development were set to correspond with events in the Packers’ game schedule, which means these dates couldn’t be moved. This difficulty was compounded by the number of different stakehold - ers in the project. Steven Roloff, raSmith’s Structural Project Engineer for the Titletown development, points out that with many individual stakeholders comes the same number of goals. This causes what Roloff calls a “cascading effect” where design changes resulted in subsequent redesigns for other disciplines. Despite these challenges, raSmith and the other stakeholders in the development facilitated communication well enough to complete the project within the rigid timeline set by the Packers’ game schedule.

As plans for Phase II of the Titletown project were being made, the team knew they needed to expand from the original boundaries of Brookwood Drive, Lombardi Avenue, Marlee Lane, and Ridge Road. Needing space for residential use, the project’s limits were increased by additional land south of Brookwood Drive from Ron Wolf Way to Marlee Lane. Phase II not only used this additional area for expansion. It also expanded vertically. To increase the density of the Phase II site, two vertical developments were constructed: Titletown Flats and the U.S. Venture Center. With this increase in density comes an increased need to handle traffic and parking. To accommodate for this increase in density, building footprints were shifted to the east, which provided more surface lot area. This also made space for the creation of the development’s podi-



March 2022

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