Our objective is to turn Homo Audenciens into managers with three types of skills: societal, behavioural, and professional
Could you tell us more about Gaïa – the first School launched by a Business School that is entirely dedicated to training in positive impact managerial strategies and practices, in line with sustainable development objectives? Audencia has defined four strategic axes. The first is the creation of Gaïa – a School dedicated to ecological and social transition. This is an internal, experiential, and immersive School. All Audencia’s students will be trained there using teaching methods tailored to each programme via extra courses, learning by doing, career advice, entrepreneurial projects, and research projects focused on tomorrow’s challenges, with a focus on sustainable development issues. Gaïa will rely on a large network of experts and partners (NGOs, private companies, trade unions and public organisations). It will house an incubator and will also provide free training. Your objective for 2025 is for all your students to have hybrid skills that meet the needs of the market. What do these skills comprise, and how will you work toward this goal? Our objective is to turn Homo Audenciens (Audencia’s students) into managers with three types of skills: societal, behavioural, and professional. To this end, a ‘KEYS’ (Know and Engage for Your Success and Society) passport will be implemented. The KEYS passport will be based on the unique ‘Competencies For Impact’ (C4I) skills reference framework,
and will formalise all the steps for defining, developing and validating the student’s career path. Each project within ECOS 2025 will be created to maximise the School’s contribution at a behavioural, professional, societal and environmental level. Why is this so important to the world of business education and beyond? Business Schools must be actors of the societal transitions that are unfolding. If they are not, they run the risk of becoming, like the statues on Easter Island, the remnants of an ancient world. The School will readjust its academic and research activities so the societal impact of the research will be measured against several aspects. Could you share some more information about each of these aspects and the importance of 1. The creation and use of responsible information and technology. Nowadays, there is an abundance of information in networks and servers about individuals, businesses, and countries. At the same time, the fast development of artificial intelligence impact-centric research? There are three main aspects. (AI), Big Data, 5G, and so on, have a huge potential to impact our lives. They open up unlimited opportunities but also expose us to threats. In terms of cybersecurity, it is key to ensure the ethical exploitation and safety
of everyone’s data and the ethical sharing of the benefits among all interested parties. An ethical framework must be built around the development and the impacts of AI, and managing the inequalities it can produce, as well as mitigating against the potential harms posed by big data, 5G, the Blockchain, and fake news. All these elements, and others, will deeply impact our future, and we plan to address them by engaging in a scientific dialogue and training on these issues, while producing research and pedagogy across disciplines. 2. The definition and adoption of managerial approaches that promote inclusive organisations and societies. Gender and racial inequality, social exclusion, and other impediments to a fair and equal society, are still present. Businesses need to evolve and consider the wider needs of societies. They must promote the interests not just of their shareholders but also of those of surrounding communities, employees, and stakeholders. Our research is strongly focused on these aspects and not only identifies the problems of inequality, exclusion or optimisation functions that are not sustainable, but also proposes solutions for inclusion, equality, and sustainable business models. Our research also aims to promote business structures and entities that share benefits more equally, and have clear objectives consistent with wellbeing, sustainable business and key performance indicators.
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