INTERVIEW
The current crisis is first and foremost a crisis of equilibrium, which affects the way in which spaces, objects, living beings, people and so on, coexist in the world
3. The design and implementation of sustainable business models and
public projects, and consortiums for the common good, producing reports for policy makers and organisations, observing, and working on societal issues including poverty, financial illiteracy, microfinance, gender inequality, corporate social responsibility, and so on. We also aim to promote and disseminate our research in formats that are accessible to the general public. Can you share any examples of the real-world impact that the Business School’s recent research output has had? We are implementing a research project that aims to drive a paradigm shift on data protection and enable citizens to participate acively in their own security, privacy, and personal data protection, whatever their gender, age, or technology skills. The research outputs will be tested and validated through real-world large- scale user cases, involving 6,500 European citizens. It will involve three apps, for e-learning, e-voting, and e-health, that are also linked to potential future pandemic risks. In 2020, Audencia launched a Multi- Capital Performance Chair. The Chair is creating a new accounting model which considers financial but also social and environmental capitals. The Chair has also produced reports that are being tested in SMEs, and participates in a European Task Force project to prepare for enhanced reporting that goes beyond purely financial terms.
developments (in line with carbon-neutral objectives).
Here, we move from the strategic to the more operational aspects of business and the impact it has on society and the environment. To address the major challenges, we will produce work on the sustainable use of resources, neutral carbon footprint, general waste management, plastic pollution, hospital waste management, water waste management, sustainable supply chains, farming, and so on. The gap between academic research and real-life solutions has narrowed in recent years, and top journals require research that addresses practical problems and most effectively helps policy makers and decisions makers. At the same time, they wish to have an impact on a wider audience and require information that can be easily understood and disseminated via both social and traditional media. At Audencia, we promote scientific dialogue in the context of research and support communication for the science community. We also wish to have our say in the wider dialogue with: a) the business community, via our chairs and the practical output they deliver based on scientific research results, as well as those involved in professional bodies, roundtables, joint projects, business audits, etc. b) society, by producing relevant research that has a direct and indirect impact, participating in task forces,
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Ambition | BE IN BRILLIANT COMPANY
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