STRATEGY
The global average proportion of women enrolling onto MBA programmes rose by one percentage point between 2019 and 2020, from 38% to 39%
T Ambition | BE IN BRILLIANT COMPANY 22 | he year 2020 will go down in history as being one of upheaval and uncertainty, and the Business School sector was far from unaffected. Globally, 76% of MBA teaching was intended to be classroom-based at the start of 2020, but only 29% of courses were ultimately carried out in a classroom; 41% of courses took place online when only 11% were originally intended to be taught in this way, according to AMBA research. But how did the Covid-19 pandemic affect the lifeblood of Business Schools: their recruitment and enrolment figures? The great news is that, during a tumultuous year, the volume of applications received by each Business School increased, globally, by an average of 7% from 2019 to 2020. The volume of applications received by each individual programme increased by an average of 9% in the same timeframe. This is one of the key findings from the AMBA Application and Enrolment Report, published in October. For background, only about 2% of the world’s Business Schools, spread across 75 countries, hold the AMBA-accredited mark of quality for their portfolio of postgraduate management education programmes. AMBA’s flagship piece of research works with Schools across its international network to track the number of applications and enrolments to AMBA-accredited programmes, as well other vital statistics such as diversity, programme format and graduations. The research focuses solely on MBA programmes – and is therefore an illuminating resource for insights
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