STRATEGY
East (57%) and Latin America (48%). The lowest conversion rates were in India (19%) and China (including Hong Kong, China) (24%). Acceptance rates Acceptance rates indicate the percentage of applicants who were given an offer by a Business School. Globally, the acceptance rate was 44%; however, there were significant regional variations. Asia and the Middle East had the highest acceptance rate (66%), followed by Europe (60%) while China (including Hong Kong, China) had the lowest acceptance rate (25%). Yield Yield refers to the percentage of students who enrol onto programmes in Business Schools after being offered a place. The global average yield for AMBA-accredited Business Schools was 73%. The region with the highest yield was China (including Hong Kong, China) (93%), followed by Africa (84%). Business Schools in India had the lowest yield (52%), followed by Schools in North America and the Caribbean (52%), and the UK (56%). Such figures suggest that applicants to Business Schools in these countries are more likely to have applied to multiple institutions and chosen between the resulting number of offers received. Applications and enrolments by gender Globally, 40% of MBA applicants, and 39% of those enrolled, were female. China (including Hong Kong, China) was the only country/region with equal proportions of male and female enrolments. Oceania was the next closest region to achieving a gender balance with female students representing 45% of those enrolled. The conversion rate for women, globally, was 31%, in 2020. This is slightly lower than the global average for men of 33%. China (including Hong Kong, China) was the only region where the conversion rate for men and women was equal. However, the difference in conversion rates for male and female applicants in Latin America and North America and the Caribbean
applications increased from an average of 576 in 2019 to 637 in 2020. Enrolments fell by a fraction, from a global average of 54 students per programme in 2019 to 53 per programme in 2020, and from 203 per Business School in 2020, to 202 in 2020.
Average number of applications and enrolments by region
The highest number of applications per School was in China (including Hong Kong, China) with 1,750 applicants per School. India had the second-largest number of applications per School with 1,139 applications per School in 2020. At a programme level, India had the highest number of applications per programme (522), with China (including Hong Kong, China) having the second-highest number of applications per programme (493). The highest enrolment average was in China (including Hong Kong, China) with an average of 404 students enrolled per School and 114 students enrolled per programme. North America and the Caribbean had the next highest number of enrolments per School (259), followed by the UK (230) and India (228). At programme-level, the highest average enrolment figures after China (including Hong Kong, China) were found in India (105), Africa (65), North America and the Caribbean (52), and Latin America (52). These regional averages show application and enrolment numbers for programmes offered in the country headquarters of each responding Business School. However, many Schools have additional campuses overseas. Proportionally, the share of programme applications and enrolments by teaching location generally match the figures for where Business Schools are based. Conversion rates Conversion rates show the percentage of applicants who ultimately enrolled onto a programme. The global conversion rate among AMBA-accredited Business Schools in 2020 was 32%. The highest conversion rates were in Asia and the Middle
METHODOLOGY In April 2020, data sheets were sent to 268 Business Schools that were accredited by AMBA in that same year. The data sheets asked Schools to provide relevant application and enrolment figures for their MBA, MBM and DBA programmes, and any other AMBA-accredited programmes delivered by the Business School in the calendar year of 2020. In total, 244 AMBA- accredited Business Schools returned their data, representing a response rate of 91%. Due to the different start and end dates of programmes across Schools, data was collected for the whole calendar year of 2020 (1 January – 31 December) to ensure valid comparisons could be made. In instances when figures do not add up to 100% or to a combined sum, this is due to rounding.
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