rate among male applicants dropped from 39% to 36%. North America and the Caribbean saw conversion rates for men and women become more equal between 2019 to 2020.
globally between 2019 and 2020, from 77% to 73%. The biggest change in yield between the two years was in India, where it dropped by 13 percentage points (to 49%) in 2020. It could be suggested that the decreased yield rates witnessed in all regions – apart from in China (including Hong Kong, China) – relate to the increased uncertainty in the global MBA market in 2020. For example, some students may have delayed their places on finding out that classes were going to be moved online.
and 2020, with no change at a programme- level and drop of just 1% at the whole-School level. India had the largest increase in enrolments per programme, with a rise of 11%, among individual countries/regions. However, at School-level, the largest increase in enrolments was in the UK, at 8%. The largest drop in enrolment numbers, per programme, was in North America and the Caribbean, with a decrease of 10%. Schools in Latin America had the largest drop in enrolments at School level, with a decrease of 10%. Acceptance rates Acceptance rates indicate the percentage of applicants who received an offer from a Business School. Globally, the acceptance rates remained very steady from 2019 to 2020, with only a one percentage point change. When looking at acceptance rates from a regional perspective, Africa experienced the biggest change between 2019 and 2020, with a drop of 14 percentage points between the two years to an acceptance rate of 34% in 2020. Elsewhere, the regions of Europe (excluding the UK), and North America and the Caribbean, both saw an increase in acceptance rates of seven percentage points. Yield Rates Yield – defined as the percentage of students receiving an offer of admission who enrol onto Business School programmes – dropped
The balance between domestic and international students
On average, globally, the proportion of international applicants increased by one percentage point, while the number of international students enrolled decreased by one percentage point. The region which experienced the most significant change to its international application and enrolment numbers was North America and the Caribbean, in which there was a decrease of seven percentage points in the proportion of international applicants, and a decrease of eight percentage points in the proportion of international students enrolled in 2020. Globally, the conversion rate for domestic students dopped from 41% in 2019 to 38% in 2020, on average, and the international conversion rate dropped from 31% in 2019 to 27% in 2020. Although these declines hint at the turbulence caused by Covid-19, the figures present a remarkably stable picture of international admissions to MBA programmes at AMBA-accredited Business Schools, given the circumstances.
Female representation in MBA applications and enrolments (2019 vs. 2020)
Globally, the proportion of women applying to MBA programmes remained at 40% between 2019 and 2020, with no region experiencing a change of more than a single percentage point. The global average proportion of women enrolling onto MBA programmes rose by one percentage point, from 38% to 39% in the same timeframe. North America and the Caribbean was the region with the largest increase in female students enrolled in its cohorts, with a proportional rise of three percentages – to 43% in 2020. The conversion rate – defined as the percentage of applicants who ultimately enrolled onto a programme – dropped from 36% in 2019 to 34% in 2020 among female applicants worldwide, while the equivalent
The highest average proportion of international applications was among Business Schools in the UK (79%)
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