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THE YAKIMA QUARTERLY QUARREL
April 2023
Yakima Quarterly Quarrel
A zine that tells the incredible stories surrounding Yakima and its workforce.
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Yakima Quarterly Quarrel
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Yakima Quarterly Quarrel
STORIES
BUSINESS UPDATES
CAMPAIGNS
EVENTS
EMPLOYEE SPOTLIGHTS
BRAND INITIATIVES
RESULTS
WINS
EXEC. UPDATES
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Yakima Quarterly Quarrel
Meet Marie Major. Director of Consumer Experience at the Yakima Lake Oswego HQ. Marie has been with Yakima for just under 2 years and has seriously tore some shit up (it all the best ways). She’s united a massive team to enhance the consumer experience at every touch point in the customer journey. When Marie isn’t growing the Yakima brand, you can find her out on the trails, roads, lakes, and rivers. She’s a do-it-all, try anything and be good at it type-a- person. She also volunteers her time and energy to many organizations, including the Ronald McDonald charity where she has served on the board for several years.
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Yakima Quarterly Quarrel
GOING GLOBA Ryan Martin, current CEO of the Americas Region, will increase his
responsibilities to also drive strategic direction and growth in Australasia (Australia, New Zealand & neighboring Pacific Islands) and EMEA (Europe, Middle East & Africa). Martin has served as CEO of the Americas Region since 2014 and during his tenure has overseen organizational transformation, top and bottom line growth, portfolio category expansion and channel diversification in the outdoor, active lifestyle and automotive sectors.
“I am inspired by the opportunity to grow the Yakima brand in partnership with the strong teams already in place at the Lake Oswego and Brisbane offices.” - Ryan Martin
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Yakima Quarterly Quarrel
BOUND
AL
PRINTED
Quarterly issues via digital zine Annual photo issues via printed zine
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