STRATEGY
help bring ‘novel perspectives’ to students and to innovate their learning. He explained that ‘collaborating with people outside of the traditional Business School environment is very fruitful’, adding that the work had started prior to Covid-19, but that the pandemic had prompted him to find the most engaging audio-visual content. This theme of ‘making education palatable and entertaining’ was also noted by Schlegelmilch in ESADE Business School’s work on the gamification of education. Ogbechie pointed out that one of the most significant implications of Covid-19 is that competition is no longer limited by geography. As a result, students have few restrictions when it comes to choosing rich curriculum programmes and diverse material. Schools such as his own – Lagos Business School – have been charged with finding new ways of staying relevant and capturing the attention of students outside traditional School catchment areas. Visnjic noted that the industry is experiencing an acceleration in the adoption of technology, highlighting the use of video in delivery of the content, and increased competition in the l earning marketplace. She explained that ‘Business Schools are competing with global brands head to head, with no geographic boundaries’, which is forcing them to re-examine their value proposition for students. She used the analogy of online videos being less like a movie but a theatre, wherein ‘students are co-producers’ of knowledge: relevant guest contributors can be invited to the stage to stimulate conversation, thanks to the new technologies moved to the forefront of learning by the pandemic. Trends and issues impacting the global economy over the coming five years While Covid-19 has taught the world that we cannot predict the future, there are some trends that are set to affect all aspects of life radically in the short term.
of Munich, outlined how TUM refocused all activities to entrepreneurship back in 2002 and now has more than a fifth of faculty devoted to entrepreneurship. The School’s goal is to educate all of its students in entrepreneurship at an early stage, with courses designed to bring out each student’s full potential. Outside of the university, another institute devoted to the practical adaptations of entrepreneurship (from finding new ideas to bringing them to the market) has been created. TUM is continuing to adapt and improve its entrepreneurship by creating call venture labs in the form of office spaces close to the research supports, and groups which are working hard to address the current challenges the world faces. Spearheading change and igniting innovation – how Business Schools are leading in an uncertain world Bringing together pioneers in the field of Business School innovation, Chair of AMBA & BGA Bodo Schlegelmilch led a discussion on the trends that decision makers in higher education need to anticipate. The panel comprised Ivanka Visnjic, Director, Institute for Innovation and Knowledge Management at ESADE Business School, Chris Ogbechie Dean and Professor of Strategic Management at Lagos Business School, Pan- Atlantic University, and David Stolin, Professor of Finance at TBS Business School. They delved into digital transformation and the future of business education, disruption in the sector, and how to evolve programmes and course delivery to reflect the changing needs of students and the future requirements of employers. Panellists also outlined their post-Covid-19 predictions for how Business Schools must prepare themselves for the ‘new normal’ and future-proof themselves against continuing volatility. For example, delegates learned how Stolin had partnered with comedian Sammy Obeid to
BODO SCHLEGELMILCH
IVANKA VISNJIC
CHRIS OGBECHIE
DAVID STOLIN
AMY BRACHIO
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Ambition | BE IN BRILLIANT COMPANY
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