AMBA's Ambition magazine: Issue 45, July 2021

LIAR, LIAR, PAUSE... ON FIRE

INTERNATIONAL COLLABORATION IN A NEW ERA COUNTRY: Finland SCHOOL: Aalto University School of Business

COUNTRY: France SCHOOL: Grenoble Ecole de Management

Aalto University School of Business is one of eight AMBA-accredited European institutions behind the launch of the European Common Online Learning (ECOL) network. The network will provide credited elective courses at undergraduate level, designed for online synchronous delivery. In this way, it hopes to provide another path through which students can gain an international classroom experience from their own homes. ECOL is a response to the impact of education of the Covid-19 pandemic, and a primary aim is to further processes of digitalisation and innovation in business education. As the name suggests, its goal is also to develop a common European online curriculum that can be expanded and developed over time. ‘This is an exciting new way for our students to get international exposure,’ said Timo Korkeamäki, Dean of Aalto University School of Business. ‘Through ECOL, even those students who are unable or unwilling to spend a semester abroad on student exchange have an opportunity to gain foreign study experience, with faculty and classmates from another renowned European Business School.’ The other members of the ECOL network – all of which also belong to the Partnership in International Management (PIM) and Global Alliance in Management Education (CEMS) alliances – are Bocconi University, Copenhagen Business School, Rotterdam School of Management, HEC Paris, University of St. Gallen and Vienna University of Economics and Business, and ESADE Business School. Dean of ESADE Josep Franch said: ‘Covid-19 forced us to adapt and reinvent ourselves. Some of these changes are here to stay. Our aim is to offer an outstanding remote learning experience, which can be compared with the excellence of campus-based international experiences and make us more competitive in the global arena.’ Electives are available from autumn 2021 and each comes with details of the credits available to students through the European Credit Transfer and Accumulation System (ECTS). Courses on offer through the network include ‘Global Virtual Teams’ at RSM, ‘International Business in the Era of Disruptions’ at Aalto and ‘Poverty Alleviation’ at St.Gallen. / Tim Banerjee Dhoul (TBD)

As author Mark Twain famously put it, ‘the right word may be effective, but no word was ever as effective as a rightly timed pause’. But what about the power of a wrongly timed pause? Research entitled Slow Lies: Response delays promote perceptions of insincerity , conducted by a team which included Ignazio Ziano, a professor and researcher in the marketing department at Grenoble Ecole de Management and published in the Journal of Personality and Social Psychology , found that a person comes across as less trustworthy when they take a pause before answering a question. In 14 studies undertaken in the US, UK, and France, 7,500 participants were asked to rate the sincerity of responses which were delayed by incremental pauses of up to 10 seconds. The findings revealed that taking a pause before answering a question reduces the credibility of the answer in the eyes of the recipient. Instead of being interpreted as a person taking a moment to gather their thoughts, it is seen as the person using the time to fabricate their response. This has implications for many different areas of business, including recruitment, in which candidates strive to be perceived as sincere but may require a little extra time to formulate answers to interview questions. Ziano suggests that verbal recruitmen t interviews should be discontinued with recruiters instead using written answers to avoid interviewers being influenced by pauses. However, the research also identified specific scenarios in which a pause does not change the perceived sincerity of response; for example, when the response is considered to be ‘socially undesirable’ (for example, telling a friend that you don’t like the cake they have made), or when it is judged to be ‘complicated’ (for example, admitting to stealing sweets 10 years ago). In these circumstances, the time frame for response did not have much of an effect on perceived sincerity, according to the research. / Ellen Buchan (EB)

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