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Editorial Editor and Director of Marketing and Communications David Woods-Hale d.woods@ associationofmbas.com @davidpaulwoods Content Editor Tim Banerjee Dhoul t.dhoul@ associationofmbas.com Art Editor Laura Tallon Insight and Communications Executive Ellen Buchan e.buchan@ associationofmbas.com
Predictions for the new normal
The 'new normal' is a term that's been thrown around a lot over the past 12 months. But, while this has already been relegated to the realms of business jargon – at least in my mind – it does pose the conundrum of what life and work will be like when the pandemic recedes. In saying that, does 'new normal' define the situation in which we're living now, working from home for the most part and practicing social distancing? Or does it refer to the lives we can expect in the wake of Covid-19? We've become comfortably uncomfortable over the past year, in our socially distanced world, adapting
consultancy, social justice, healthcare, and luxury. As part of the AMBA & BGA Festival of Excellence, held in January 2021, we sought 'outside insight' and asked the wider business community, as well as civil society organisations, for their views on business education and how they would like to see Business Schools adapt, in order to continue to survive and thrive. Starting on page 14, we have categorised their thoughts into the overarching themes of innovation, collaboration, CSR, lifelong learning, and diversity. We have also interviewed a spectrum of MBA graduates and employers and, from page 32, you can
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and growing used to video calls, working and doing the laundry simultaneously, and demonstrating agility and grit to deliver what we need to. The past year has shown that the seemingly impossible is somehow possible. I've written previously that higher
read their views on topics that include: creativity and entrepreneurship in the current economy; current and anticipated leadership challenges; definitions of responsible management for today and tomorrow; and definitions of success, post-MBA. Our hope is that this 360-degree
'Does new normal define the situation now?'
education has never been far from the spotlight during this time, particularly with regards to student experience: whether students should be studying on campus or at home; how digital learning has enabled a new era of course delivery; and what this new normal will look like for business education. AMBA has conducted surveys with Business School leaders on edtech and the future of business education, as well roundtables, interviews and analyses looking into how the landscape could, and should, adapt further in the coming 12 months. To add fuel to this debate, this month's AMBITION features a host of predictions on the new normal from experts in technology, innovation, sustainability, academia,
insight will give you a flavour of the views and opinions of a wide pool of thought leaders, and offer you an opportunity to take stock of how your stakeholders are sensemaking in spite of ongoing uncertainty. Lastly, following the launch of the AMBA & BGA International Climate Change Report last month, we continue our green thread of sustainability-related content while remaining connected to a new normal theme in a feature from Rotterdam School of Management’s Frank Wijen (page 26), in which he asks what impact the pandemic will have on sustainability and – you've guessed it – how Business School leaders need to work with businesses as well as students to find solutions. David Woods-Hale, Editor, AMBITION
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