STRATEGY
Positioning the Network Clubs is starting to pay off. External partners, such as our corporate network or other organisations in the vicinity of Mannheim Business School, have become aware of this strong platform. Large companies are now approaching us to get a foot in the door of our clubs – partly to strengthen their brand and attract attention in this area, but also to recruit in the clubs and advertise jobs exclusively. We also find that our network across all programmes is a significant advantage in competing for the best future students. And, last but not least, our network members have realised the value of the clubs for their personal and career development.
Singapore or Seattle, to take part in club events. The network character of such events could also be replicated in online breakout sessions. The lesson we have learned from this challenge is that, in the future, we will organise both on- campus and online events, as well as hybrid events where appropriate. We were also able to develop new formats, especially at the beginning of the crisis, such as ‘Ask a Mannheimer’ or ‘Meet a Mannheimer’, in which a member with a senior position of interest answered questions from fellow Mannheimers. All in all, we have registered strong growth during the Covid-19 crisis, which was not thought possible at the beginning of the pandemic.
JENS WÜSTEMANN has served as President of Mannheim Business School, the umbrella organisation for management education at the state-owned University of Mannheim, Germany, since 2010. He joined the University of Mannheim in 2000 and holds the Chair of Business Administration and Auditing.
MBS NETWORK CLUBS, MEMBERSHIP NUMBERS (as of April, 2021) DIVERSITY
521
Women in Business Community
419
149
Pride@MBS Community
735
CONSULTING
650
MARKETING & SALES
809
TECHNOLOGY & IT
{
191
Analytics Community
541
FINANCIALS
633
STARTUP
34 |
AMBITION | Be in Brilliant Company
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