Business Schools need to go beyond the traditional lecture and offer a more holistic experience in the new digital student journey
Do you feel optimistic about the future of business, Business Schools, and the economy? OA: We are still suffering from the Covid-19 crisis, but because of the effectiveness of the vaccines, it is now possible to see the end of this crisis. I think that by the end of this year, there will be a great economic recovery at the global level. In the case of Europe, a full recovery will be a reality in some countries, especially in central and
northern Europe. In the case of southern Europe, it is possible that the recovery will arrive a bit later, in 2022 or 2023. This will have consequences for Business Schools. I have seen the evolution of Business Schools in the past decades and the sector has grown both in years of economic expansion and in years of recession. During recessions, companies reduce the budget for education, but individuals invest more in their education as a strategy to face the
crisis. All things considered, I feel very optimistic about the future.
JR: The future is unknown, but it is also a place to be created. Right now, business, Business Schools and the economy are going through another wave of transformation like the industrial revolution. At that time, artisans had to reinvent themselves and now we are also facing a moment of overall change. It is about adaptability and capacity for change. It is all about evolution.
Oriol Amat is Dean of UPF Barcelona School of Management, Pompeu Fabra University (UPF-BSM) and Full Professor of Financial Economics and Accounting at Pompeu Fabra University. He is also Dean of the Catalan Economist Association and member of the advisory board of the Barcelona Chamber of Commerce. Previously, Amat was a member of the executive committee and board of the Spanish Stock Exchange Supervisory Body, and President of the Spanish Register of Experts Accountants. Jordi Rey is Director of International Relations and Accreditations at UPF Barcelona School of Management, Pompeu Fabra University (UPF-BSM), where his role focuses on the School’s accreditation and internationalisation strategy. He is also an International Evaluator of Programmes and was appointed Vice Chair and member of the GAC Board of Directors at the Project Management Institute. Previously, Rey was a member of the management team in a Graduate School of Engineering, Management and Architecture with responsibilities for quality, accreditation, programme management, international development and distance learning initiatives.
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