OPINION
Are you prepared for THE METAVERSE?
The metaverse’s immersive 3D world is set to emerge rapidly from the world of online gaming and will change the way we use the internet forever, says Roger James Hamilton
I magine you could go back to 1995, the beginning of the internet, before it gave rise to the world’s largest companies. What would you do differently? Right now, we are on the brink of another pivotal moment in tech history, the next frontier in online interaction. Something bigger than the internet is coming and it will end the internet as we know it: the metaverse. What do we mean by the term ‘metaverse’? In essence, the metaverse is an immersive 3D virtual world that mirrors our world and will replace the 2D search-based internet. According to Forbes , the metaverse will totally change the way we live, learn, earn and connect. And, just like the internet 25 years ago, this new tech is coming much faster than we think. Guess what’s leading the way? Gaming. Let’s look at Fortnite [an online video game] as an example. In just three years, it has attracted a mind-boggling 350 million players who are spending more than 3 billion hours a month in its virtual world. Now, imagine a world
like this connected to our real world. One where you can meet, shop, go to school, play games, be creative, be whoever you want to be, all while teleporting and time travelling to wherever you want to go. This is the metaverse. Also heading towards the metaverse is Facebook Horizon – a user-generated virtual reality (VR) world. While Fortnite is a 3D game played on a 2D screen, Facebook Horizon is experienced in 3D. Think of it like a first- person Sims where you can create your own virtual word, meet, socialise, share experiences, play games, and even work together. As the metaverse takes over the internet, Facebook Horizon will take over from the 2D Facebook we use today. Not only will online marketing as we know it be transformed by the metaverse (just as it was with social media 15 years ago)
Roger James Hamilton is the Co-Founder of Genius School.
but the very way we do business, learn and socialise – life as we know it – will be revolutionised. Markets, entire economies and even entire countries will grow up in this virtual world.
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