AMBA's Ambition magazine: Issue 46, September 2021

Our view is global, but we have a response that is local

another global programme called GMSCM with McGill University in Canada. We focused on manufacturing programmes for MBAs. Second, we focused on the private economy and entrepreneurship. Guangdong province and Zhejiang province are very special in the private [sector]. In Zhejiang, more than 8% of the companies are private companies, so we wanted to devote our MBA programme to the local economy, focusing on entrepreneurship. We launched the entrepreneurship programme in our MBA in 2005. At that time, Zhejiang university set the strategic direction of entrepreneurship education. So today, we have expanded our education around entrepreneurship from master’s, bachelor’s, and PhD to all the universities. The third feature is a new model we call ‘business plus’. We focus on business plus AI; business plus digital industry; business plus culture and arts; business plus capital markets; and business plus healthcare. We have several ways to go to the industries and we have seven checks which focus on different aspects of business plus entrepreneurship programme; in future, we will try to design within our new strategy. We hope to have a different education model, a different expenditure and different student fees and we co-operate with organisations, including Alibaba and Volvo to develop the different business plus MBA programmes. [As shown by] the Covid-19 pandemic, the greatest challenge is globalisation, although we emphasise that globalisation is also the strategy. Previously, we sent our students to travel to learn in the US or Europe. But today, it is difficult, so we are waiting for the opportunity for our students to go abroad, to move, to learn, and to share the international experience.

wanted to discuss them. We want to change the infrastructure of some of the classrooms because currently we deliver some of the intelligent [digital] classrooms in our building, so maybe we can [move towards] a hybrid model of teaching – specially for the MBA and EMBA. We want to do some more practice to see what the best way would be, going forward. ZW: Now let me welcome Jiang Wei, from the School of Management at Zhejiang University. Jiang Wei (JW): It is my pleasure to speak about the contribution and the best practices of Zhejiang University’s MBA programmes. Zhejiang University is one of the earliest MBA education programmes in China – launched 27 years ago. MBA programmes, one of the most successful professional programmes in China, have made a great contribution to the economy and industry development since the open policy. Zhejiang is located on the east coast of China, and our MBA programme is a very important contributor to the economy in China. We have had three main features over the past 30 years. We have a programme called the Global Entrepreneurship Programme (GEP) in partnership with William Paterson University (US) and HEC Paris (France). This was the first global MBA programme in China, launched 15 Years ago. At that time, Zhongming Wang was the Dean of the School of Management, and he [oversaw] the first international accreditation. Since then, we’ve changed the design of the MBA to connect and be embedded into the globalisation, developing a connection with the global experience and global best practice. From the middle of 2010’s, we launched

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