STRATEGY
igitalisation is deemed to be the most important concept in the running of a Business School over the next 10 years, with almost two-thirds of leaders (63%) believing it to be very important, according to AMBA & BGA Education Technology Research, in association with Barco. In fact, a whopping 83% of leaders think it is either ‘very likely’ or ‘fairly likely’ that the fundamentals of the MBA will change in the next 10 years, compared with 76% who were of this opinion in late 2019. The research also found that Business Schools are looking forward to a new era of education technology, having made a success of online learning provision in 2020 – and Business School leaders have shown their Schools to have been both pragmatic and agile in the face of 2020’s disruption. The next steps for Business School leaders across the world is to move from crisis mode to further innovation, in order to develop and finesse their tech strategy as global economies start to move into recovery as vaccines reduce the impact of Covid-19. The 216 Business School leaders who took part in the AMBA & BGA/Barco research at the end of 2020 understandably predict that blended and hybrid models will replace the traditional classroom-based delivery of courses in the next five years – and, as such, this is where their planning time and budget will be allocated in the medium term. But, as we prepare to announce the latest findings of the 2021 survey, AMBA & BGA, in association with Barco, held a focus group with decision
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