STRATEGY
during their MBA on the virtual campus, and the working environment.
students have common case studies, and they can work together from cross-cultural perspectives. This makes a difference from Zoom because we can have the whole cohort in one amphitheatre to start with and then they can all join online as they wake up [in their respective time zones] and go to different classes and work together. This means that time and space can be seen completely differently, and that is an added value that we want our MBA students to explore. MBA students can use the virtual campus when they want to work with participants from different continents, and this means they can truly experience technology. They don’t simply use [technology], they experience something that’s almost fixed physically and cognitively. When they go back to their companies, students can say that they have worked with people of various nationalities remotely and have used a different technology that might be of interest to their company or [a future employer] when they want to boost their career. This is something we really want to enable for them. We’re talking about the digital workplace, so we want to enable the transition between what students are experiencing at Business School
Terri Simpkin, Director, Executive MBA, Nottingham University Business School We’ve found that it’s not just about replacing the physical on-campus experience because of the [Covid-19] crisis. We’ve seen that students who would – under normal circumstances – sit in the back of the room and would probably never engage at all; people who perhaps can’t get a word in because there are more assertive people in the room. Those people are having their voices heard. People who are introverted, who don’t feel comfortable, or people who don’t have English as a first language are making highly valuable and timely contributions to a much broader conversation. It comes back to the idea of this learning experience being co-created. Before Covid-19, there was no compelling, burning reason for us to move to a situation in which we were putting ourselves into a position – as educators – where we were replicating and amplifying the emerging managerial and leadership paradigms that we were seeing coming from industry. We want to produce graduates who can manage in crisis situations; we want graduates who are able to think more expansively; we want to be
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Ambition | BE IN BRILLIANT COMPANY
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