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As per Verify Markets, weight management companies are increasingly moving away from the positioning of ‘losing weight’ to ‘feeling your healthy best’. Weight management products are positioned as nutritionally balanced products that can be conveniently integrated in daily lives to support a healthy and enjoyable life. Companies position their weight management programs to be effective, personalized, comprehensive, and easy to follow. Sustainable, transparent, and clean label: Companies have been increasingly emphasizing natural, plant-based ingredients which are free from fillers, synthetic ingredients, and chemical additives. Companies are increasingly focused on enhancing the taste of their products and emphasize the presence of healthy, natural, and clean ingredients in product formulations. A survey conducted by the American Psychological Association found that 42.0% of its 3,013 adult respondents said they experienced undesired weight gain amid the pandemic. Of that group, the average person gained 29 pounds. 26.0 percent of U.S. consumers snack multiple times a day, and another third snack at least once daily; 38.0 percent say they replace meals with snacks (usually lunch) at least occasionally. 28.0 percent of Americans eat more proteins from plant sources vs. 2019, 24.0 percent eat more plant-based dairy, and 17.0 percent eat more plant-based meat alternatives. Forms of 'anti-dieting' such as intuitive eating have emerged as alternatives to traditional dieting. Companies are increasingly focusing on holistic approaches and wellbeing rather than weight loss – notes Shilpa Tiku, Chief Research Officer and Partner at Verify Markets.
SHILPA TIKU A HOLISTIC APPROACH AND WELLBEING ARE EMERGING AS ALTERNATIVES TO TRADITIONAL DIETING.
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