Broadleaf Services - September 2020

Change Can Be Easy Pam Marmon’s Outline for Effective Post-Pandemic Transformation

Pam Marmon understands what it means to adapt. After growing up in Bulgaria, Marmon had to modify her way of living when she emigrated to the U.S. Today, she’s a CEO, entrepreneur, wife, and mother who believes that change doesn’t have to be difficult. In fact, she’s mastered it. Marmon has even established a company, Marmon Consulting, that helps other companies develop strategies for executing transformation. In Marmon’s book, “No One’s Listening and It’s Your Fault: Get Your Message Heard During Organizational Transformations,” she outlines her proven methods for effective communication in any company setting, from a major corporation to a family business. Released on March 24, 2020, Marmon’s advice is timely in a period when many business owners are searching for proactive solutions and the next step in finding post-pandemic success. Marmon’s book is the perfect guide for business leaders who recognize the need for tangible change and want to execute it as effectively as possible. The key, Marmon explains, is to identify your company’s culture and cater your plan’s language to suit what will resonate with your employees the most. This will establish a sense of alignment with your business’s vision and direction, which can be one of the biggest hurdles to overcome. You cannot achieve success in a period of

change if your team is doubtful and unwilling. With your company united toward your vision, you can begin to enact real change. However, this is only the beginning. Marmon’s book also outlines how to connect with fellow leaders in your company to develop a framework for growth. By creating a stable foundation and inspiring change, you’ll find this time of major transition to be much smoother than you may have anticipated. As a

result, your company will come out on top at the end of the COVID-19 era.

Marmon’s mantra is inspiring: “With the proper process, change is not hard.” And with her book, “No One’s Listening and It’s Your Fault,” business leaders can see just how simple change can be.

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• Changing passwords regularly — you’ll have a consistent password policy in place. A good rule of thumb is to use long, complicated passwords and change them every 90 days • Setting up a VPN for employees that lets them securely log into the company network • Ongoing IT security training to keep employees informed and educated about the latest threats and what to look out for This is just the tip of the iceberg in what a managed service provider helps you accomplish. When you have these things in place, it makes remote work safer and easier. Even better, it sets up your business for IT security success. This year has been one learning opportunity after the next for businesses. I hope companies take what they’ve learned and apply it to their ongoing disaster recovery plan. Everything that’s happened over the past several months has really enhanced the importance of having an outside IT company working with you to solve these kinds of problems and more. It’s all about removing the burden of IT security from the shoulders of the company’s management team so they can focus on more important things like keeping the business running and profitable.

–Chuck Mosca

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