STRATEGY Technology Report, in association with Barco, published its second instalment, based on a survey of 171 Business School leaders worldwide between May and July 2021. I The headline? Edtech is gaining momentum and shows no signs of slowing down. A massive 84% of survey respondents indicated n January 2021, when AMBA & BGA released the first iteration of its Education Technology Research, in association with Barco, the overarching takeaway was that things would never be the same as they were pre-Covid-19, and that a new era had arrived almost overnight. The Business School leaders who took part in that research showed their Schools to be both pragmatic and agile in the face of the disruption caused during 2020. Initially responding to the need for the rapid adoption of new technology in the face of social distancing, they then ascertained challenges quickly and moved to address them. But, at that time, commentators in both the edtech and business education arenas questioned whether Business Schools would continue to adapt to the impact of Covid-19, or whether they would enter a new phase of innovation – moving from crisis mode to creative strategy and the development and fine-tuning of technology provision once the availability of vaccines began to reduce the virus’ impact. Nine months later, the AMBA & BGA Education that they want their School to retain the new technology that has been introduced, and most Business School leaders believe that the pandemic has triggered major changes to their institution’s long-term strategy. You can access the full report at www.associationofmbas.com/research, but we’ve included some of the key findings over the next few pages. The impact of Covid-19 Business School leaders were asked to share some insight into examples of how their Schools have innovated in terms of programme delivery during the past year – and considering the Covid-19 pandemic. More than nine out of 10 (91%) indicated that their institution has increased the proportion of digital or online learning opportunities; 59% said their Business Schools’ delivery strategy has been changed to be more ‘fit for purpose’; and 57% said their School has increased its teaching capacity with regards to new technology and innovation. Other motivations for tech innovation in Business Schools cited in the survey include the need to meet prospective students’ expectations (cited by 62% of Business School leaders), wanting to be ahead of the market (cited by 44%), and the need to prepare students for the digital workplace (cited by 44%).
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