AMBA's Ambition magazine: Issue 48, November 2021

STRATEGY

83% of Business School leaders said they believe the pandemic has triggered major changes to their institution’s long-term strategy

VR technology is being used for teaching purposes at their Business School. The most common use of VR, cited by 65% of those who indicated the use of this technology, is to make teaching more ‘exciting’. A similar proportion (62%) said their School uses it to modernise the process of teaching. Half of participants said VR is in use to teach in a more productive way, and 46% said it is creating more of a differentiated learning experience for students. Less commonly cited uses of VR include employing it to adjust to students’ different learning styles (23%) and to bring learning closer to the student interests (35%). Virtual classrooms With reference to any programme within an institution’s programme portfolio, 75% of respondents said their Business School currently uses virtual classrooms, 20% said their School does not and 5% do not know. This is an increase of 25 percentage points from the 51% proportion of respondents who cited the use of a virtual classroom in the last survey. A virtual classroom is here defined as a digital learning environment that allows teachers and students to connect online in real time. Synchronous vs. asynchronous learning Looking at both synchronous and asynchronous learning, Business School leaders were asked to rate how effective they believe digital teaching methods are across a range of activities. More than nine in

Blended learning Blended learning, involving a mixture of online and classroom-based teaching, accounts for almost a quarter (24%) of all teaching at participants’ Business Schools. Nearly half (45%) of respondents reported that blended learning is in use in their Business Schools’ MBA programmes, while 41% said that it is not, and the remaining 14% were unsure. Flipped classrooms ‘Flipped classroom learning’ is where traditional classroom activities are conducted online, and thinking time, which traditionally takes place away from the classroom, is conducted in the classroom. Nearly three quarters (72%) of responding Business School leaders said that they believe a flipped classroom model is suitable for MBA programmes, with 33% declaring it to be ‘very suitable’. When asked how often their Business School conducted flipped classroom learning as part of an MBA programme, 27% of participants indicated that it is ‘always’ or ‘usually’ used. Virtual reality The use of virtual reality (VR), including the use of VR materials, courses and campuses, is becoming increasingly common among the world’s top Business Schools. A quarter (25%) of survey participants said that

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