STRATEGY
amount or more in this programme. Master’s degrees are also receiving significant investment in digital teaching methods. Of those respondents attached to institutions that offer them, 78% said their Business School is investing a moderate amount or more in non-MBA master’s degrees, which represents an increase of nine percentage points on 2020. Doctorate-level courses are not receiving the same levels of investment for digital teaching at most Schools. For Schools offering doctorates, just 47% of survey participants said their School is investing a moderate amount or more in digital teaching for these programmes and 9% admitted that no budget has been allocated for this at all. With regards to future investment, 82% of responding Business School leaders said that they are planning to invest further in digital teaching methods over the coming two years. The remaining 18% are unsure. Respondents were also asked where they believe their Business School’s investment priorities lie over the next two years. Here, ‘flexibility of learning’ comes out top – 67% of leaders named this as a priority area of investment for their Business School. Other priorities selected by participants include the enhancement of soft skills (57%) and student
engagement metrics were deemed to add value by fewer respondents in the survey sample (cited by 34% and 24%, respectively). Planning ahead Looking to the future, participants were asked which aspects of changes implemented in the past year they wished to keep. Technology is a clear winner – 84% of participants said they plan to keep new technology adopted and none said that they plan for it to be discarded. Elsewhere, the consensus in this sample is to keep aspects of the enforced changes: 62% said they plan to keep aspects of faculty teaching online and 65% will look to keep aspects of students not coming to campus, suggesting that Business School leaders envisage the use of hybrid or blended models soon. Covid-19 has not just affected teaching methods, its impact has been wider than this. An overwhelming 83% of Business School leaders believe that the pandemic has triggered major changes to their Business School’s long-term strategy. Only 17% of participants believe that it has not. The MBA is the area receiving the most funding for digital teaching methods, with 83% of participants’ Business Schools investing a moderate
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Ambition | BE IN BRILLIANT COMPANY
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