OPINION
Adoption and adaptation IN THE TECH STORM
EDITORIAL Editor and Director of Marketing and Communications David Woods-Hale d.woods@associationofmbas.com @davidpaulwoods Art Editor Laura Tallon Content Editor Tim Banerjee Dhoul t.dhoul@associationofmbas.com Insight and Communications Executive Ellen Buchan e.buchan@associationofmbas.com CORPORATE Head of Commercial Relations Max Braithwaite m.braithwaite@associationofmbas.com Commercial Partnerships Manager Emily Wall e.wall@associationofmbas.com
‘Three quarters of Schools are now using virtual classrooms’
ust months ago, back in January, AMBA released the findings of the first iteration of our Education Technology Research, in association with Barco, and reported that Business School leaders were to be adopting technology effectively into their teaching and learning, enabling virtual interaction, and maintaining delivery of their courses during the Covid-19 pandemic. Less than nine months later, we launched the second instalment of the research, having polled Business School leaders during 2021. If 2020 represented a year of adoption of new technologies, 2021 represents the year of adaptation. At the end of 2020, when we asked Schools about their views on planning for the next phase, options were divided, but School leaders are now confident that blended and hybrid models will replace the traditional classroom-based delivery of courses within five years. We analyse the findings of the research in detail from page 12 of this issue, but the headline is that three quarters (75%) of Schools are now using virtual classrooms – up from 51% in 2020. And a quarter (25%) of Business School leaders said that their institution is using virtual reality to teach programmes. The majority (65%) of participants indicate that this technology is being used to teach in a more exciting way. Considering further adaptation as we move forward, Business School leaders cited the need to provide ‘flexibility in learning’ as the driving factor in terms of increasing investment in education technology. ‘Flexibility in learning’ is also top of Schools’ minds when looking ahead to the next two years; it is cited as a priority for investment by 67% of respondents. More than eight out of 10 of Business School leaders (82%) said their School is planning to invest further in technology over the coming two years to enable online teaching – and an overwhelming 83% of Business School leaders believe that the pandemic has triggered major changes to their long-term strategy. It seems that now the adoption is in place and Schools are using technology effectively, the opportunities for business education to further develop global, agile, and personalised offerings have become much more realistic. David Woods-Hale , Editor, Ambition
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THE AMBITION PODCAST
Over the past 18 months, the world has moved into an unforeseen phase of remote, hybrid, and flexible working – but Chris Dyer, Founder of People G2, pivoted his organisation to be fully remote back in 2009. On the podcast, Chris spoke about his experiences in enabling organisations to work remotely, as well as delving into some of the themes from his book, Remote Work: Redesign Processes, Practices and Strategies to Engage a Remote Workforce , which looks set to be the play book for remote working.
Is the customer always right in the digital age?
To answer this question, The AMBITION Podcast invited Professor Steven van Belleghem, author of The Offer You Can’t Refuse, to share his thoughts. Steven is widely regarded as one of Europe’s thought leaders in the field of customer experience, having helped organisations including Google, Microsoft, and Disney. He offered advice on how to play a role in your customers’ life journeys and how to create a culture of customer centricity.
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