STRATEGY
with initiatives led by parties such as IBM and Harvard because it believes in the value of involving universities and Business Schools in its humanitarian efforts. Through these partnerships, MOTG aims to give people in the camps an education and leave the campus with a set of new skills that helps them to feel more confident and prepared for life challenges. Different teams have worked on various projects for MOTG and we are proud of those results and the fruitful cooperation between Young & Bold and MOTG. One project that we are taking to a next level is educating refugees to help them prepare for the labour market. Together with several Nyenrode MBA students, the Young & Bold Foundation network is helping to shape the curriculum of the Movement Academy – an MOTG initiative helping people to prepare for integration into European job markets. Could you explain a bit more about your partnership with MOTG? We are finetuning the role Nyenrode can play in delivering and certifying educational programmes that aim to give people in refugee camps an education, in line with MOTG’s aims. What have been your learning points since launch? What are you planning to change and adapt going forward? We had to reinvent ourselves in the space of a year, as we were founded just before the Covid-19 pandemic hit Europe. Our first event – a hackathon for which 150 young people had signed up for different projects, including those of MOTG – was scheduled to take place on the Nyenrode campus in April 2020 and had to be cancelled. Since then, we have found other ways to work on the MOTG projects and launch the Bold Brigade to include a larger community in these and other projects. We learned that people have so much energy, resilience and passion as well as a commitment to join forces in making a positive impact on society despite the difficult situation that the pandemic has imposed on them.
use to support socially impactful initiatives with their energy, knowledge and innovative ideas. The platform will also enable connection with private parties (such as companies, investors and academia) that can act as coaches, sponsors or initiative initiators. The movement is described as a ‘digital ecosystem’. How does this look and operate? Young & Bold’s platform supports students and professionals in engaging with projects that have a positive impact on society and offers easy access to our network. We mostly operate digitally through our platform and social media channels. In order to share more of our stories with our community, we recently launched a new programme: The Bold Brigade – a call to everyone that wants to join forces in doing good. This programme allows direct access to our projects, our community network as well as the opportunity to co-create and identify new ideas for good.
Can you outline how long the initiative has been running and some of its key achievements?
In the past year, we have focused on projects for refugees and collaborated with an organisation called Movement On The Ground (MOTG). MOTG is a Dutch organisation founded in 2015 that works towards the provision of a human- centred, sustainable, and novel response to the refugee crisis that involves and benefits both refugees and their host community. To do
so, MOTG implements a ‘camp-to- campUs’ philosophy on the islands of Lesvos, Samos and Chios, and in Athens. It has entered into partnerships
What are the next steps for the movement?
We are currently working with the Bold Brigade to match young people to existing and new projects.
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Ambition | BE IN BRILLIANT COMPANY
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