AMBA's Ambition magazine: Issue 44, June 2021

REGULARS

Ambition hub . Your monthly roundup of highlights from our analysis and thought leadership of current and trending business topics – for Business School leaders and MBA students and graduates – available via the AMBA website.

+ PLUS:

WILL YOUR STRATEGY WORK IN THE REAL WORLD?

THE ROI OF BUILDING EMPATHY INTO YOUR ORGANISATION

THE DELTA OF PERSUASION AND MICRO- CHANGE MANAGEMENT  DIGITAL

TRANSFORMATION: A STEPPING STONE TOWARDS NET ZERO  ADJUSTING YOUR BUSINESS

Great strategies and promising experiments often stumble due to lack of clarity on implementation, or thoughtful planning, say the McKinsey Partner authors of Fast Times .

The leaders that embrace empathy will be the ones that see a return on investment (ROI) rebalance from the very same workforce, says the host of Empathy for Breakfast , Mimi Nicklin. OUTFOXING RIVALS WITH COMPETITOR ANALYSIS

MAXIMISING INFLUENCE ON SOCIAL MEDIA

PLAN WHEN DISRUPTION HITS  RETHINKING REMOTE WORK AND GEOGRAPHIC ARBITRAGE IN A POST-COVID WORLD

Celebrity influencers may not be the most effective way to maximise the spread of a marketing strategy, says MIT Sloan Professor and author of The Hype Machine , Sinan Aral.

Competitor analysis isn’t just about data, it’s about crafting an understanding that you can use to outwit, outmanoeuvre and outperform your rivals, says Babson Executive Education’s Liam Fahey.

FIND OUT MORE: www.associationofmbas.com/ambition/

42 |

Ambition | BE IN BRILLIANT COMPANY

Made with FlippingBook - Share PDF online