Breast Cancer Network Australia
Case for Support 2024
Our goal: Provide free, tailored resources when they’re needed most
Our goal: Enhance online engagement experiences of people affected by breast cancer
How your investment can help To meet expected increases in website usage and network growth, in the next 12 months, we plan to redesign critical online tools including the Symptom Tracker, which helps people identify and monitor symptoms from treatment and more confidently manage them. We will also improve how people search and navigate to different resources and topics through our Information and Resources Hub, ensuring they can quickly locate our updated online content. We will also improve accessibility and inclusivity of our tools to support our diverse user groups. Health professionals are a critical part of our network. This project will also improve their online experiences with BCNA, including the design of new ways to access resources, order My Care Kits and provide patient referrals. By integrating various digital systems, we will improve the experience for people who engage with us in multiple ways, allowing us to reallocate time and funds to increased support and information services for those diagnosed.
We are changing how we use technology to better serve those affected by breast cancer. We are making our website easier to use, more accessible and personalising the way people experience our resources, matching information to each person's preferences and needs. Our digital experience project is a three-year commitment to continually improve user experience by offering access to everything people need and use at BCNA in one place, with one login and a simplified sign-on experience. This includes enhancements to our Online Network, a peer-to-peer support service that has over 20,000 users and many special interest chat groups, as well as an enhanced My Journey that provides tailored information to everyone, no matter where they are on their journey – from someone who has been diagnosed with breast cancer to someone living with metastatic disease, a carer, or a family member. Our goal is to streamline access to online information and have members determine the type of information and level of engagement that suits them.
Our 2023 national survey confirmed our reputation as a trusted source of breast cancer information. However, our members told us they also want more tailored content that reflects their diverse experiences. The projects below respond to this feedback. Our content is critically integrated with our policy and advocacy goals. To support our current advocacy efforts for preventative surgery and high-risk/genetic factors, we are prioritising a new suite of text, video and illustrative resources about breast reconstruction that will be available in early 2025. The work is being co-created with clinical experts and people with lived experience of breast cancer. Over the next 12 months, we will be updating our other breast cancer information resources to better meet our consumers’ needs. We are developing more lived experience insights and stories to strengthen connections across our member network. The use of videos and other interactive
media makes complex and often challenging content easier to understand. We’ll also be offering alternative formats like telephone and text for people with different preferences. This multi-channel approach ensures that people can access resources that best suit their needs, maximising our reach while providing a tailored experience. How your investment can help To ensure our content remains relevant and useful, we are planning to co-design content with our members and users by involving them in research and evaluation activities on topics they have identified; such as breast reconstruction, treatment options and managing the side effects of treatment, including physical and emotional support needs.
Investment opportunity: $390,000
Investment opportunity: $250,000
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