MARKETING BASICS BROUGHT TO YOU BY: AFFILIATED MARKETING
AGENDA
Marketing Affiliated Portal CANVA Social Media: Best Practices ChatGPT Tips
Marketing at Affiliated
Questions on the Portal, Canva or best practices? Email my team at Marketing@c21affiliated.com
Need someone to help you design, print or post? Contact your front-desk Agent Concierge!
Affiliated Portal
WHAT IS THE PORTAL?
• The Affiliated Portal is a platform for agents to utilize pre-made templates, or create their own custom designs from scratch
• This platform can be used to create anything from social media posts , to listing presentations , to open house postcards and flyers
• This platform is free to all agents and is regularly updated by Affiliated Marketing with monthly social media templates, and additional collateral templates
CANVA
WHAT IS CANVA?
Branded Templates That Drive Results: Award-winning designs and proven messaging—ready to personalize in seconds—built to help you win listings and attract buyers.
Seamless Integration for Faster Marketing: The Anywhere RE App allows you to drag and drop listing information into templates - customizing flyers, social posts, promos and more with ease.
Purpose-Built for Real Estate: Our curated CENTURY 21 templates let you leave generic designs behind, helping you stand out and stay consistent while saving valuable time.
Social Media
Social media for real estate is an essential tool for promoting listings, generating leads, and building a long-lasting brand.
It also helps agents establish relationships with potential clients, nurture existing ones, and cultivate a network of industry professionals.
Social Media Platforms
Facebook: Build your communities •
Wide user base with robust advertising tools • Create business pages to establish brand identity, share informative posts, and build a loyal community of followers
Instagram: Showcase your listings • Create a visually appealing feed featuring listings, neighborhood highlights, and behind-the-scenes glimpses to attract potentialbuyers • Utilize Instagram Stories and Reels to provide virtual tours, market insights, and client testimonials
LinkedIn: Showcase your success •
Network with industry professionals, share industry insights, and establish a robust “resume” for homebuyers • Create a compelling LinkedIn profile highlighting expertise, past successes, and client testimonials • Publish or share thought-provoking articles and updates to attract potential clients seeking knowledgeable agents TikTok: Reach younger audiences • Create short, attention-grabbing videos highlighting unique property features, neighborhood amenities, and lifestyle aspects
• Hugely popular among younger generations
Social Media Tips & Tricks
Best Practices •
Consistency is key • Make sure you’re engaging with audiences regularly to make the most of your platforms and audiences • Create a social media schedule or calendar to remember to post regularly
Don’t Forget: Engagement isn’t just posting regularly! • Respond to comments and messages • Seek out other people’s content to comment on • Follow community members and share their posts
•
Adjust captions to platforms •
•
Facebook : Captions can be a bit longer, can include links where applicable • Instagram : Keep things short and sweet so audiences can focus on the photos or videos • 3-5 hashtags only • LinkedIn : Can be longer form, but keep a more informative and educational tone
• TikTok : Keep things short and sweet so audiences can focus on the videos
Social Media Tips & Tricks
Best Practices • Utilize videos and/or photo carousels – audiences are drawn more and more to visuals rather than longer text-only posts
• Post plenty of photographs: these establish authenticity, and are the best way to showcase your properties
• Use hashtags to tie your content to your area (#CityState), your niche (#RealEstate, #LuxuryRealEstate), or your personal content (#LocalRealtor, #MidwestRealtor, #CaliforniaRealtor) • Choose relevant hashtags – do not choose “Trending” hashtags or you’ll be flagged as fraudulent
• Cheat the algorithm! If you’re making videos, edit through Meta’s “Edits” App and post directly to Facebook & Instagram – Meta’s algorithm will prioritize your content.
• 80/20 Rule – 80% about you, personal pictures, engagement in your community and 20% about your business etc. • No one wants to be “sold” to. They want someone they can relate to.
If directing audiences to your website, include the link and not a QR Code on social media. QR Codes exist for print items only!
AI TIPS
Content Creation (Speed + Consistency)
Brand Positioning & Messaging
ChatGPT helps agents overcome the “what do I post?” barrier.
New agents often struggle to articulate why someone should work with them.
High-impact uses:
ChatGPT can help:
• Social media captions (Instagram, Facebook, LinkedIn)
Clarify niche (first-time buyers, relocations, downsizers, investors)
• Video scripts for Reels, Stories, and market updates
Craft personal brand bios
Email newsletters and drip campaigns
•
Write “About Me” sections for websites and profiles
Listing descriptions and open house promotions
•
Translate personal strengths into client-facing language
Blog outlines for SEO and local expertise
•
HOW TO CREATE A HIGH-PERFORMING PROMPT
4. Audience: Clarify who this is for.
1. Role: Tell ChatGPT who it should act as.
• “Target audience: first-time buyers in their 30s”
• “Act as a real estate marketing expert…”
• “Local homeowners thinking about selling in the next year”
• “You are a social media manager for a new real estate agent…”
5. Tone & Constraints: This is where professionalism comes through.
2. Context: Explain who you are and what you’re trying to achieve .
• “Tone: confident, friendly, and approachable”
• “Keep it under 150 words”
• “I’m a new real estate agent in a competitive market…”
• “Avoid jargon and salesy language”
• “I work primarily with first-time homebuyers…”
3. Task: Be specific about what you want created.
• “Write an Instagram caption…”
• “Create a short video script…”
• “Generate 5 email subject lines…”
Other AI Suggestions
GAMMA
Create stunning presentations with prompts or outlines
DESCRIPT
Direct your AI co-editor to do your video editing for you, or do it yourself with intuitive editing tools. With Descript, video editing is as easy as typing.
• AI software to change where your eyes are looking
• Automatically create captions
Captions (Mirage)
AI Platform allowing users to generate content from text, create AI avatars from selfies, and use AI tools for editing, dubbing, and repurposing long videos into social-ready clips
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