Core Academy: Marketing

HOW TO CREATE A HIGH-PERFORMING PROMPT

4. Audience: Clarify who this is for.

1. Role: Tell ChatGPT who it should act as.

• “Target audience: first-time buyers in their 30s”

• “Act as a real estate marketing expert…”

• “Local homeowners thinking about selling in the next year”

• “You are a social media manager for a new real estate agent…”

5. Tone & Constraints: This is where professionalism comes through.

2. Context: Explain who you are and what you’re trying to achieve .

• “Tone: confident, friendly, and approachable”

• “Keep it under 150 words”

• “I’m a new real estate agent in a competitive market…”

• “Avoid jargon and salesy language”

• “I work primarily with first-time homebuyers…”

3. Task: Be specific about what you want created.

• “Write an Instagram caption…”

• “Create a short video script…”

• “Generate 5 email subject lines…”

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