Social Media Tips & Tricks
Best Practices •
Consistency is key • Make sure you’re engaging with audiences regularly to make the most of your platforms and audiences • Create a social media schedule or calendar to remember to post regularly
Don’t Forget: Engagement isn’t just posting regularly! • Respond to comments and messages • Seek out other people’s content to comment on • Follow community members and share their posts
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Adjust captions to platforms •
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Facebook : Captions can be a bit longer, can include links where applicable • Instagram : Keep things short and sweet so audiences can focus on the photos or videos • 3-5 hashtags only • LinkedIn : Can be longer form, but keep a more informative and educational tone
• TikTok : Keep things short and sweet so audiences can focus on the videos
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