PRE-WORK ACTIVITY 1:
Take sometime to think about the performance of your hotel in 2017. Do not focus only in your department but rather in the business as a whole. Based on your reflections, conduct a SWOT analysis in which you identify:
STRENGHTS
WEAKNESSES
• Aspects of the business that are not delivered at all and represent a significant disadvantage. • Produces negative effects on business performance. • Something people say we should improve on.
• • • •
Positive aspects of the business
Delivered consistently At a very high frequency
Produces beneficial effects on business performance.
Example:
Example: Lack of innovative products or technology.
Hotel location. Certain services very well established.
OPPORTUNITIES
THREATS
• Aspects of the environment that we do not have any control over (external factors) that may effect the business performance negatively.
• Aspects of the business that are delivered at times but not consistently. • Things we know we have the ability to do,
however sometimes are not delivered effecting the business performance.
Example:
Example:
Political situations. Many new competitors opening.
Brand Standards. Certain services that sometimes are well ranked but other times ranked lower.
Bring your 1 page SWOT analysis to the workshop.
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