AICC Mexico (CONT’D FROM PAGE 14)
perboard packaging, and that everyone has the ability – they just have to tap into it. Also on the program were Marina Faleiros, the Latin American editor for RISI/Fastmarkets, who gave an over- view of the containerboard and packaging markets in North and South America, and keynote presenter Benja- min Aleman of Instituto Panamericano de Alta Direccion de Empresa (IPADE), who spoke about the main challeng-
design and brand identity, who spoke on creating value through packaging design. Juan Jacobo Mondragón, In- dustrial Engineer, discussed total quality systems design in corrugated packaging operations, while Hiram Cruz, also of AMEE, presented ways to optimize paperboard materi- als and reduce waste in the production process.
Gerardo Rodriguez presents his dynamic workshop, “Shut Up and Sell!”, to a packed general session at AICC Mexico’s Annual Meeting in Monterrey, Mexico.
On the topic of sales, Gerardo Rodriguez gave an en- ergetic, at times raucous, presentation titled, “Shut up and Sell!” A well-known motivational speaker, Rodriquez told his audience that knowing how to sell is crucial for success in business-to-business industries like corrugated and pa-
es and opportunities that arise in an uncertain economic environment. Members were treated to a cocktail reception and table-top trade fair hosted by the sponsors of the AICC
CONTINUED ON PAGE 18
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16 November 29, 2021
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