FBA: Connecting With Consumers During The Holiday Via Social Media Fibre Box Association (FBA) prides itself on its connec- tions: to members, to retailers, to industry stakeholders and to consumers. We work hard to be the trusted voice for the corrugated packaging industry across all these au- diences, and it’s this last group that’s the focus today. FBA connects with consumers through our social me- dia platforms, promoting the extraordinary benefits of cor- rugated packaging. This is something we began actively doing in late 2018 and building upon every moment since. In 2020, our posts garnered 17.6 million impressions with a 79 percent follower growth rate which brought us up to 8,886 followers. We’re proud of the impact we’ve made and are excited to close out this year with even stronger numbers when it comes to our social media efforts. We are also excited to announce that long-time em- ployee Vicky Miksis will be stepping into a new role as Marketing and Research Specialist. Vicky will combine her research work that helps generate many of FBA’s current data reports with FBA’s social media efforts. She’ll work with the marketing team to continue to produce strong so- cial media content that engages consumers. This holiday season, that consumer engagement will center around boxes as the backbone of e-commerce. For November and December, we’re focusing on happy hol-
iday deliveries made possible by corrugated packaging and asking consumers to gift us back, by recycling their boxes. Corrugated packaging is an increasingly noticeable part of daily life, especially with e-commerce purchases landing on doorsteps everywhere this time of year. Our holiday message, “Happy delivery. Happy consumer. Hap- py planet. Happy holidays.” aims to encourage and recog- nize the role consumers play in recycling; a key contributor to what makes corrugated cardboard boxes extraordinary, and why consumers should feel good about the boxes be- ing delivered to their homes. As many packaging materials scramble to claim they are recyclable, it’s important to recognize corrugated box- es are not only recyclable but systems are in place for box- es to be recycled. In 2020, 89 percent of all corrugated packaging was successfully recovered for recycling in the US and on average corrugated boxes contain nearly 52 percent recycled content. That track record puts our in- dustry miles ahead of any other packaging material’s re- covery and re-use rates. We will be sharing messages, infographics, key facts and a video on our social media platforms throughout the months of November and December. We’ll also be using the hashtags #choosecorrugated, #boxesareextraordi- nary, and #RecycleYourBoxes. Visit www.fibrebox.org for more information on all the Association’s news and initiatives.
Serving the North American Corrugated and Folding Carton Industries Since 1985
Give your digital marketing campaign a boost! Leverage your message to your potential customers with the credibility of Board Converting News behind it. Sponsor a weekly Monday issue or we’ll send out an eblast any day of the week to our full online circulation. You provide the copy, images and link to a video or website and we’ll do the rest! Contact Len Prazych 518-366-9017 lprazych@nvpublications.com
24 November 29, 2021
www.boardconvertingnews.com
Made with FlippingBook Digital Proposal Creator