Golden West (CONT’D FROM PAGE 28)
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loop it looks more like litho or stochastic printing. I’ve tak- en digital samples printed on high holdout board and sat them beside litho print and asked customers to point out which is which and they can’t.” Freeing up capacity on the analog machines is yet an- other benefit of the C500. Fellows recently compiled setup times for Livermore’s five- and seven-color machines and determined that the crews spent 950 hours of setups and run time for orders that were 2500 pieces or less. “That doesn’t account for the cleanup that you need to do at the end of a run. What that tells me is if I move everything
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that is 2500 and less off my flexos to digital, it’s going to be at a very good margin because they’re lower quantities so it’s still a good fit for digital from a pricing standpoint and it frees up over 25 40-hour weeks of production time on those flexos. Throughout the whole Golden West com- pany, I could transition just that business, open up a tre- mendous amount of capacity on our analog litho and flexo machines and fill every digital machine easily.” According to Fellows, Heritage Solutions’ C500 holds almost every record for the machine — most kicks in a day, most square footage in a day, week, month. “We have manufactured and printed almost 8-million square-feet across the C500 in one month. We can run 8 to 10 million square-feet a month digitally easily,” he says. Five-Year Plan Fellows, who has 27 years of corrugated industry ex- perience, is currently working with Golden West’s new CEO Craig Reese and President Brad Jordan, reviewing a two- to five-year strategy. When asked about his goal he mentions a conversation he recently had with HP’s Ted Samotis who used to be with Georgia-Pacific’s Humming- bird digital preprint operation. “Ted asked me if I wanted to be the best digital provider on the West Coast and I told him, ‘No, I want to be one the best providers in all of North America.’” Indeed, a lofty but not unattainable mission that Fellows acknowledges will require future investments and the re- CONTINUED ON PAGE 32 An example of Golden West’s digital printing on brown board.
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