AMBA & BGA RESEARCH
A way from student-facing content, the most popular existing use of AI (cited by 25 per cent of respondents) is in support of business school leaders’ research. Precisely how it’s used will vary according to the research topic and techniques deployed. However, 74 per cent of leaders and faculty use ChatGPT for idea generation in a professional capacity. In this light, prompts and pathways for exploration certainly seem to offer one indication of the direction being taken. Having said that, only 13 per cent anticipate implementing AI in their research this year, suggesting that growth in this use of the technology may be slower once it moves beyond a school’s contingent of tech evangelists and enthusiasts. AI is also working its way into other aspects of the business school experience and day-to-day operations. Notably, 14 per cent said that it was used towards student assessment at their institution. Meanwhile, 12 per cent reported the technology’s implementation in student assistance and 10 per cent in the more general category of the student experience. Less common, for the time being, is the use of AI in career services (cited by four per cent of respondents), admissions (cited by three per cent) and alumni relations (cited by two per cent). However, roughly one in 10 expect some implementation of AI in alumni relations over the next year. You can download the AMBA & BGA AI Survey 2024 on our website at www.amba-bga.com/insights/search HOW ELSE IS AI TECHNOLOGY BEING USED?
26 OF SCHOOL LEADERS AND FACULTY WORLDWIDE HAVE INTEGRATED AI INTO COURSE CONTENT CREATION %
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Business Impact • ISSUE 1 • 2025
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