NEWS DIGEST
“The competitiveness of large metropolitan areas will increasingly be measured by their ability to generate a pleasant, healthy and safe environment
in which to live, work or invest”
integrated into urban planning. In Barcelona and the metropolitan region, we have the opportunity to lead this new sector, with the aim of strengthening the quality of life of citizens and maintaining the economic prosperity of the area.” abandoned or non-productive land in the Barcelona region to greater use, increasing its useful agricultural area and allowing it to supply a larger proportion of its population with fruits and vegetables. Other suggested action areas include better management of nearby forests to increase carbon sequestration and biodiversity while reducing flammability; accelerating the regeneration of marine biodiversity with new technologies; and adopting a comprehensive water cycle approach with infrastructure such as rain gardens and permeable pavements. The report highlights several opportunities, such as putting The report is part of a series of studies carried out by UPF-BSM that explore the relationships between nature, economy and urban sustainability. TBD
CAN BARCELONA LEAD THE RESTORATION AND CONSERVATION OF NATURAL ASSETS?
and projects that share this same philosophy,” reasoned UPF-BSM associate provost Marcos Eguiguren. “The competitiveness of large metropolitan areas will increasingly be measured by their ability to generate a pleasant, healthy and safe environment in which to live, work or invest.” Developed with the collaborative platform Nactiva, the report points to the Catalan capital’s Mediterranean ecosystems and attractiveness as a base for international initiatives, as well as its innovation capacity and experience with public-private partnerships. Nactiva CEO Joan Cabezas explained: “The restoration and conservation of natural assets can become the driving force for positive change if nature is
B arcelona has the potential to become a global leader among metropolitan regions for the regeneration of natural capital, according to a new report from UPF Barcelona School of Management (UPF-BSM). “Barcelona could position itself as a city that is more aware of environmental challenges and become a magnet for people, companies, institutions SCHOOL Barcelona School of Management Pompeu Fabra University (UPF) COUNTRY SPAIN
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Business Impact • ISSUE 1 • 2025
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