8A — March 28 - April 10, 2014 — Shopping Centers — M ID A TLANTIC
Real Estate Journal
www.marejournal.com
R ETAIL E XPERTS
verything in our world today is digital, from the food we order to the By Chad Stine, Bennett Williams Realty, Inc. Technology in business creates opportunity for a better-suited location E
just a few clicks of the mouse. Gone are the days when a broker would have to trek to the courthouse for an hour to pull records for a property he or she was listing or selling. Make that a full-day trip if the property in question was located hours from your office. Today, we are able to pull tax records, deeds, and almost any other pertinent information from the internet and save ourselves infinite amounts of time, which is always equal to money in the commercial real estate world. This is one of the primary reasons our company recently
decided to relocate its head- quarters to a much better suited location. Our industry once required us to locate our- selves within blocks of the local courthouse or records archives, thus limiting our freedom to lo- cate our offices where we truly saw fit. Not anymore. Our company made the de- cision to relocate to an office that was better suited for our clients, prospects, agents and employees. So far, produc- tion has increased, employee morale has surged, and we have received infinite positive feedback from our clients and our community. Our company
is confident that we made the right move, thanks in part to technology allowing us to truly choose our location. Besides the proven “time equals money” adage in our in- dustry, technology in business also can save us in the rent department. In many mar- kets, courthouses or archives centers are often located in the center of a thriving downtown area, which usually boast some of the most expensive rents in the market. By having the flexibility to move beyond the immediate area, businesses can relocate to their true de- sired location, which can mean
a more suburban area or an- other part of the city that sees much lower rents or prices. Another added bonus to relo- cating to these areas is often better parking, which equates to easier access for valued and prospective clients. As paradoxical as it may seem, technology is also lead- ing the charge in cultivating and advancing those previ- ously mentioned relationships that are the life blood of our business. Today it is so easy to hop on a competitor’s website and access marketing informa- tion on his or her listings to present to your clients. We no longer have to wait for snail mail to deliver the information to our competitors to then in turn deliver to their prospects. This technology builds on those ever-important co-broke relationships, and also saves time (and thus makes money) in the process. Many people use the “best thing since sliced bread” phrase when describing ev- eryday timesavers, but in our office, we have a common phrase: “It’s the best thing since online tax mapping.” Chad Stine, Bennett Wil- liams Realty, Inc. NORTH BRUNSWICK, NJ — Peter Gallicchio , president of North Bruns- wick, New Jersey based Rem- co Realty Group , is pleased to announce that the firm has recently completed a ma- jor redesign of its corporate website. The new website was built from ground up, using an “expansion module” type sys- tems platform, which provides enhanced and expanded func- tionality for our current use, as well as, any future capabili- ties we may have in mind. This system allows Remco staff members to make real time updates internally, while maintaining proprietary con- trols over the entire site. We now have tremendous storage capacity in our im- age library, allowing us to archive, marketing materials such as; brochures, build- ing photos, site plans, and PDF files. The redesign, also provides the flexibility of expanding our social media presence as the market de- mands. Remco Realty Group launches new web site
payments we ma k e and receive on a daily basis. Commercial real estate is no different. While we still thrive on cultivat- ing the rela-
Chad Stine
tionships that breed business, we find ourselves relying more and more on digital technol- ogy and the internet to make once time-consuming tasks
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