Dealer Registration Brochure

OCTOBER 18-21 LOUISVILLE, KY

See the newest products and manufacturer lines Learn from industry experts Bob Clements and Sara Hey Demo the latest equipment designed to comply with new regulations

WWW.EQUIPEXPOSITION.COM REGISTER TODAY

CO-LOCATED WITH

Powered By Outdoor Power Equipment Institute

GIE+EXPO is now…

In 2022, GIE+EXPO becomes Equip Exposition – the proving ground for the industry. It’s the one trade show where attendees can test before they invest in new products, new technologies, and new ideas for their business. After nearly 40 years, it was time to modernize and evolve the show to better reflect what it offers. We’ve expanded the show schedule, and added new features and programming to improve the experience for you and your team.

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TUESDAY NIGHT KICK-OFF NEW FOR 2022

Join us for food and fireworks at the show’s first-ever Welcome Reception at Louisville Slugger Field. Opening Reception Shuttles Provided from the Crowne Plaza, Galt House, Marriott, Omni, and Hyatt Hotels.

Sponsored by Husqvarna and Louisville Tourism

Tuesday, Oct. 18 6:30PM - 9:00PM Louisville Slugger Field

MULLIGAN’S 5K FUN RUN Powered by Ariens Co. and the TurfMutt Foundation Benefiting the Kentucky Humane Society, the event steps off Wednesday at 6:30 a.m. and takes participants across the Ohio River on the city’s Big Four pedestrian bridge. Shuttles provided from the Galt House, Marriott, Hyatt, and Omni hotels.

MULLIGAN’S FUN RUN 5K

POWERED BY LOUISVILLE 2022

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IF YOU NEED IT, IT’S HERE.

SPEND MORE TIME ON THE FLOOR Dealers get in earlier than ever this year. Trade show doors open at 9:00 AM Wednesday, Oct. 19.

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THE INDUSTRY’S LATEST PRODUCTS, ALL UNDER ONE (VERY LARGE) ROOF.

Find the latest equipment, technology, and solutions to grow your business on the trade show floor.

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INFLUENCER LIVE

Sponsored by

Influencer LIVE combines the largest gathering of industry professionals at Equip Expo and the conversational elements of an interactive podcast into one action-packed space. Influencer LIVE provides attendees with a high energy and engaging atmosphere to hear (and meet) the influential voices that have inspired them to grow and

Thursday, Oct. 20 8:00AM - 9:30AM Event Center

invest in their business. Hosts: Naylor Taliaferro, Paul Jamison, and Caleb Auman

STIHL’S $5,000 DEALER GIVEAWAY

One lucky dealer attendee will win $5,000 during the Dealer Day Preview.

Wednesday, Oct. 19 10:45AM

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SOCIAL MEDIA LOUNGE

EMB

Sponsored by

The high-energy Social Media Lounge, sponsored by Echo Means Business, gives attendees a chance to recharge and connect with the influencers who are shaping the industry.

GET THE APP

Find the latest show information at your fingertips with the official Equip Exposition app. Download it later this fall to view an interactive trade show map, build your on-site schedule, and keep all your notes in one place.

Sponsored by Husqvarna

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DEMO YARD

NOW OPEN ALL THREE DAYS Test before you invest in new lines and products for your business.

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EXPANDED TO NEARLY 30 ACRES!

Admission to the Equip Exposition show floor and outdoor demonstration area is open to adults and children ages 12 and up. Attendees ages 16 and older with a valid driver’s license are eligible to operate equipment in the outdoor demonstration area.

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OPENING KEYNOTE

Sponsored by

DAVID FEHERTY

David Feherty is a former professional golfer on the European Tour and PGA Tour. He now works as a writer and broadcaster with NBC Sports and Golf Channel. His edgy talk is full of great stories from behind the scenes and an event you don’t want to miss.

Wednesday, Oct. 19 11:00AM Event Center

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CLOSING KEYNOTE BREAKFAST Sponsored by

JOEL SARTORE Joel Sartore is an award-winning photographer, speaker, author, conservationist, and the 2018 National Geographic Explorer of the Year.

He is a regular contributor to National Geographic Magazine, and an Eagle Scout. Cost $15/person

Friday, Oct. 21 7:30AM Event Center

RYOBI Mower Giveaway Dealers and landscape professionals are welcome to enter. Visit the RYOBI booth (#1004) during Equip Exposition

to enter to win a battery-powered 54-inch RYOBI zero-turn mower. The winner will be announced at the conclusion of the show’s closing breakfast.

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CONCERT SERIES

Sponsored by

and

THE CRASHERS Wednesday, Oct. 19, 8:00PM at Fourth Street Live!

TRACE ADKINS Thursday, Oct. 20, 8:00PM at Fourth Street Live!

Free Concerts Fourth Street Live! Downtown Louisville

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LUCKY’S MUTT MADNESS WHO KNOWS YOUR YARD BEST? YOUR DOG.

Show attendees are welcome to visit the fourth annual Lucky’s Mutt Madness in Freedom Hall and adopt a rescue dog. The event, held in partnership with the Kentucky Humane Society, has found dozens of pups their forever homes since its inception.

The TurfMutt Foundation has reached more than 70 million students, teachers, and families, and spreads the message that you can save the planet one yard at a time. Thursday, Oct. 20 11:30AM - 2:00PM Food Hall

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UTV TEST TRACK

We’ve expanded the UTV Test Track, giving you more room to run. Located in the Outdoor Demo Yard, the track lets you compare the latest UTVs and put them through their paces on curves, hills, rocks, bumps, and maybe even a little water and mud. Attendees 16 or older with a valid driver’s license will be able to drive alongside a representative of the manufacturer who can answer all of your product questions – load capacity, features, price, and more!

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Equip Expo continues to co-locate with Hardscape North America presented by ICPI-NCMA. All attendees get complimentary access to HNA’s indoor exhibits, as well as the Hardscape House and HNA Installer Competition.

Hardscape education is also available by upgrading your Equip trade show registration to include installation demonstrations, workshops focusing on hardscape fundamentals, and an array of other educational opportunities.

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DEALER EDUCATION Equip Exposition offers outdoor power equipment dealers and retailers two new education tracks in 2022 – one for managers and one for technicians. Sessions at the KEC focus on how to grow your business, hiring, and the dealership of the future. The Engine & Equipment Training Council returns with its popular technician training program.

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Dealers Driving For Excellence (pt. 1 Parts & Service Management) Join Power Equipment Trade’s Dan Shell as he breaks down recent industry trends affecting dealer service departments, ands presents expert presentations on ways to manage parts and service efficiently. Accompanied by multi-location dealer Barden Winstead and Clint Sanders from Ideal, this discussion will focus on how to maximize your most profitable area armed with technologically advanced tools and historical data. All with a little real-world know how from Winstead. This is designed to be a panel discussion, so make sure to bring your questions!

Dealers Driving For Excellence (pt. 2 Digital Toolkit) Join Power Equipment Trade’s Jessica Johnson and Jacqlyn Kirkland as they break down everything you’ve wanted to ask, but didn’t have enough confidence too. Things like how exactly do you get started with digital marketing—have you delayed building an online presence for your dealership because you are intimidated by digital marketing? Jacqlyn Kirkland will lead you through examples of digital marketing platforms and how they can help in building your dealership’s online presence; she’ll even walk you through the advantages of having a website and explain the easy (and cheap!) process of building it in-house. You might think of Google as just a search engine that displays the top 10 results.

But if your dealership wants to drive local search traffic to an offline local business, you should take a closer look at what Google has to offer. Jacqlyn will also show you where to find the Google products and tools that will help your dealership move forward and reach your goals. Jacqlyn and Jessica will be joined by dealers to give a little real-world perspective from those that are doing it well. This is designed to be a panel discussion, so make sure to bring your questions!

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Presents: SARA HEY & BOB CLEMENTS

UNCONVENTIONAL HIRING STRATEGIES FOR YOUR DEALERSHIP with Sara Hey Have you struggled to find good people to help take your dealership to the next level? If so, you’re not alone. Good employees are the most significant growth asset for your business if you can find them. During this session, Sara Hey of Bob

Clements International will share specific strategies dealers can implement to find and hire good people for their dealership. She will talk about the Bob Clements International team’s proven strategies to find technicians, parts people, salespeople, and managers for dealerships. She will dive into how, specifically, you can maximize job recruiter sites and other unconventional ways her team consistently finds the best for dealers all across the country.

PRICING SERVICE JOBS TO MAKE OBSCENE AMOUNTS OF MONEY with Bob Clements What’s the one thing that can make you more money in your service department, if done right? It’s having a handle on how specifically you price jobs in your shop. In this session, Bob Clements of Bob Clements International will talk about specific things that dealerships can do in their Service Department to make sure that jobs are being priced correctly. He will cover the three types of jobs: flat rating, menu pricing, and time and material jobs, and when

each type is needed in the shop! Bob will also work through specific strategies that allow you to tweak the jobs and make sure that you are maximizing profitability in your Service Department. During this session, Bob will cover why some dealers can hit consistent efficiency in their Service Department over 125% and what you can do to have the same results!

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WHAT IS THE DEALERSHIP OF THE FUTURE? with Bob Clements and Sara Hey

Imagine you were able to glance at the future dealership; what would you see? What role would things like drones, technology, and battery power play? During this session, Bob Clements and Sara Hey of Bob Clements International will spend time in a casual conversation about what they see as the future dealership. They will cover the changes you might see in Service, Parts, and Sales over the next 5 to 10 years? The movement of battery power products into your dealership, how

you can set yourself up for success, and specific things you can do to be ready for a customer base with changing needs. You won’t want to miss this fun, lively conversation with Bob and Sara!

SO, YOU’RE RUNNING A PARTS DEPARTMENT with Sara Hey

Wouldn’t it be nice to have an instruction manual on how to run a parts department? If you are tempted to jump up and down and say sign me up, you will not want to miss this session with Sara Hey of Bob Clements International. During this session, Sara will

cover some of her team’s conversations with Parts Managers every day.

Specifically, things like: • How to staff the department and the numbers that indicate you need to add more staff. • Inventory strategies that will not only safeguard your inventory but set you up for growth • The specific numbers you need to look at on a daily, weekly, and monthly basis in your Parts Department. Whether you started working in the Parts Department yesterday or are a seasoned veteran, this session will help you pour rocket fuel on your Parts Department.

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1 – Electrical Troubleshooting Presented by Briggs & Stratton This interactive, hands-on course will cover diagnostic procedures using practical methods and tools to expand knowledge of basic electrical systems. Students will have the opportunity to use electrical trainers to build common OPE circuits, learn how to read schematics and troubleshoot/diagnose systems and their components with the use of digital multi-meters.

2 – Hydro-Gear Hydrostatic Transmissions Presented by Hydro-Gear

This hands-on course will cover in detail a typical hydrostatic transmission used on zero-turn applications. Students will have the opportunity to tear down and reassemble a hydrostatic transmission while learning the proper procedures, tools and specifications.

3 – Tuff Torq Hydrostatic Transmissions Presented by Tuff Torq This hands-on course will cover in detail a typical hydrostatic transmission used on zero-turn applications. Students will have the opportunity to tear down and reassemble a hydrostatic

transmission while learning the proper procedures, tools and specifications.

4 – Introduction to Electric Riding Mowers** Presented by Cub Cadet (SBD Outdoor)

This is an introductory class for electric riding lawn mowers. It will focus the basic building blocks that are common to all electric riding mowers, regardless of the manufacturer, with a slight lean towards SBD Outdoors system.**

A free session called “The California Equation” overviews new equipment mandates and their widening impact. A panel of experts will discuss how the industry is adapting to changing regulations in California, and how trends in the Golden State are impacting business across the country. This session is open to landscapers, dealers, and manufacturers.

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LAND IN LOUISVILLE

EASY. AFFORDABLE. FUN.

WELCOME TO THE RIVER CITY

As the 16 th largest city in the U.S., Louisville is home to over 90 attractions, 17,000 hotel rooms, and 2,500 restaurants. Located on the banks of the Ohio River, Louisville is easily accessible and within a day’s drive of nearly half of the nation’s population. The Louisville International Airport, only seven minutes from downtown, handles nearly 100 flights per day, and is across the street from the Kentucky Exposition Center.

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EASY TO GET TO. EASY TO NAVIGATE.

HOTEL RESERVATIONS Louisville Tourism provides the lowest available room rates at event hotels. List of rates available at equipexposition.com under Hotel & Travel. To make reservations by phone, call the Louisville Housing Bureau at (800) 743-3100 SHUTTLE SERVICES Equip Exposition will run shuttle buses between select hotels and the Kentucky Exposition Center and on the final day to the airport. See shuttle schedule at equipexposition.com/ whats-new/shuttle-routes-2022 . AIRLINE DISCOUNTS American Airlines discount fares are available by contacting their Meeting Services Desk at (800) 433-1790. Use authorization number: A59H2DV Delta Airlines offers up to a 10% discount on flights. Search flights at www.delta.com/ meetings , select ‘Book Your Flight,’ and use Meeting Code NMVSD. For groups of 10 or more, call (800) 328-1111. United Airlines offers up to a 10% discount on flights. Search flights at www.united.com/ meetingtravel and use Z Code:ZM5T583468, or call United Reservations Meetings at (800) 426-1122. Southwest Airlines offers 5% off all fares to Louisville. Book starting June 15 and travel Oct. 16-24. Go to www.swabiz.com/flight and use code SWABIZ/SPS CID# 99636972. REGISTRATION INFORMATION To register online please visit equipexposition.com . After Sept. 30, fees are nonrefundable. See additional trade show policies at equipexposition.com/tradeshow-policies . Exhibitors, please use this form for your customers only. Editors/Publishers: please visit equipexposition.com/media-info to fill out the media application for consideration.

REGISTRATION DEADLINES Early Bird: Register by Sept. 9 for $20 per person. Pre-Registration: $40 per person from Sept. 10 - Oct. 14. Register at the show for $80 per person. Online Registration: www.equipexposition.com Registrations cannot be taken over the phone.

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2022 REGISTRATION FORM

ATTENDEE INFORMATION (ONE FORM REQUIRED PER ATTENDEE) Admission to the Equip Exposition show floor and outdoor demonstration area is open to adults and children ages 12 and up.

o 10 Dealer - Equip. Serv./No Retail o 11 Servicing Dealer o 13 Retailer/Merchandiser/Buyer o 14 Lawn & Garden Center o 15 Distrib. of Lawn & Garden Products o 16 Power Sports Retailer o 17 Manufacturer / Supplier / Media Sales / Agencies* *Category #17: Through Sept. 9 – $350 Per registrant. After Sept. 9 –$450 Per registrant. Payable to Equip Exposition. REGISTRATION CATEGORY CHECK ONE THAT DESCRIBES YOUR BUSINESS.

Name:

Title:

Company:

Address:

City:

State:

Zip:

Phone: (

)

Fax: (

)

Country if outside the U.S.:

Email Address:

FEATURED EVENTS

$

EVENT TITLE

TIME

COST

Mulligan’s 5K Fun Run

WED 6:30 AM

$40/per

Closing Keynote & Breakfast with Joel Sartore

FRI 7:30 AM

$15/per

Lunches at Expo: Taste of Kentucky on Wednesday

WED 11 AM - 3 PM

$23/per

Lunches at Expo: Southern BBQ on Thursday

THUR 11 AM - 3 PM

$23/per

Lunches at Expo: Little Italy on Friday

FRI 11 AM - 1 PM

$23/per

DEALER EDUCATION

CLASS TITLE

TIME

CODE

COST

$

Hardscape Demonstrations Upgrade - 6 Sessions

WED - FRI SESSIONS

231

$85

Supply Chain Hacks

FRI 12PM - 1PM

240-11

$85

Tuff Torq Hydrostatic Transmissions Presented by Tuff Torq

WED 8AM - 11AM

140-3

$45

Hydro-Gear Hydrostatic Transmissions Presented by Hydro-Gear

WED 8AM - 11AM

140-2

$45

Introduction to Electric Riding Mower Presented by Cub Cadet (SBD Outdoor) WED 8AM - 11AM

140-4

$45

Electrical Troubleshooting Presented by Briggs & Stratton

WED 8AM - 11AM

140-1

$45

Tuff Torq Hydrostatic Transmissions Presented by Tuff Torq

WED 12PM - 3PM

140-8

$45

Hydro-Gear Hydrostatic Transmissions Presented by Hydro-Gear

WED 12PM - 3PM

140-7

$45

Introduction to Electric Riding Mower Presented by Cub Cadet (SBD Outdoor) WED 12PM - 3PM

140-9

$45

Electrical Troubleshooting Presented by Briggs & Stratton

WED 12PM - 3PM

140-6

$45

PAYMENT INFORMATION

TRADESHOW PASS: Landscape Professional, Dealers & Contractors: $20 ea. – Through 9/9/22 | $40 ea. – Through 10/14/22 | $80 ea. – After 10/14/22 NON-EXHIBITOR TRADESHOW PASS: Manufacturer, Supplier, Ad Agencies, & Media Sales: $350 ea. – Through 9/9/22 | $450 ea. – After 9/9/22 TOTAL ADMISSION, EDUCATION, AND FEATURED EVENTS (Total from above) (MAKE CHECKS PAYABLE TO EQUIP EXPOSITION)

$

$ $

CREDIT CARD INFORMATION

PLEASE RETURN COMPLETED REGISTRATION FORM & PAYMENT TO: EQUIP EXPOSITION 2022 ATTN: REGISTRATION FEE 209 E MAIN ST. #301 LOUISVILLE, KY 40202 PAYMENT BY CHECK OR CREDIT CARD WILL NEED TO BE PHYSICALLY MAILED TO THE ADDRESS ABOVE.

FOR TRADE SHOW POLICIES PLEASE VISIT: www.equipexposition.com/tradeshow-policies

TYPE OF CARD: o MASTER CARD o VISA o AMERICAN EXPRESS

Name:

Signature:

(For Payment and Policies)

Card #:

Exp. Date:

CVV Security Code:

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