Dealers Driving For Excellence (pt. 1 Parts & Service Management) Join Power Equipment Trade’s Dan Shell as he breaks down recent industry trends affecting dealer service departments, ands presents expert presentations on ways to manage parts and service efficiently. Accompanied by multi-location dealer Barden Winstead and Clint Sanders from Ideal, this discussion will focus on how to maximize your most profitable area armed with technologically advanced tools and historical data. All with a little real-world know how from Winstead. This is designed to be a panel discussion, so make sure to bring your questions!
Dealers Driving For Excellence (pt. 2 Digital Toolkit) Join Power Equipment Trade’s Jessica Johnson and Jacqlyn Kirkland as they break down everything you’ve wanted to ask, but didn’t have enough confidence too. Things like how exactly do you get started with digital marketing—have you delayed building an online presence for your dealership because you are intimidated by digital marketing? Jacqlyn Kirkland will lead you through examples of digital marketing platforms and how they can help in building your dealership’s online presence; she’ll even walk you through the advantages of having a website and explain the easy (and cheap!) process of building it in-house. You might think of Google as just a search engine that displays the top 10 results.
But if your dealership wants to drive local search traffic to an offline local business, you should take a closer look at what Google has to offer. Jacqlyn will also show you where to find the Google products and tools that will help your dealership move forward and reach your goals. Jacqlyn and Jessica will be joined by dealers to give a little real-world perspective from those that are doing it well. This is designed to be a panel discussion, so make sure to bring your questions!
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