Landscaper Registration Brochure

OCTOBER 18-21 LOUISVILLE, KY

Explore New Business Opportunities with Expanded Landscaper Education Demo Equipment

Designed to Comply with New Regulations

WWW.EQUIPEXPOSITION.COM REGISTER TODAY

CO-LOCATED WITH

Powered By Outdoor Power Equipment Institute

GIE+EXPO is now…

In 2022, GIE+EXPO becomes Equip Exposition – the proving ground for the industry. It’s the one trade show where attendees can test before they invest in new products, new technologies, and new ideas for their business. After nearly 40 years, it was time to modernize and evolve the show to better reflect what it offers. We’ve expanded the show schedule, and added new features and programming to improve the experience for you and your team.

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TUESDAY NIGHT KICK-OFF NEW FOR 2022

Join us for food and fireworks at the show’s first-ever Welcome Reception at Louisville Slugger Field. Opening Reception Shuttles Provided from the Crowne Plaza, Galt House, Marriott, Omni, and Hyatt Hotels.

Sponsored by Husqvarna and Louisville Tourism

Tuesday, Oct. 18 6:30PM - 9:00PM Louisville Slugger Field

MULLIGAN’S 5K FUN RUN Powered by Ariens Co. and the TurfMutt Foundation Benefiting the Kentucky Humane Society, the event steps off Wednesday at 6:30 a.m. and takes participants across the Ohio River on the city’s Big Four pedestrian bridge. Shuttles provided from the Galt House, Marriott, Hyatt, and Omni hotels.

MULLIGAN’S FUN RUN 5K

POWERED BY LOUISVILLE 2022

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IF YOU NEED IT, IT’S HERE.

SPEND MORE TIME ON THE FLOOR Landscape professionals get in earlier this year. Trade show doors open at noon Wednesday, Oct. 19.

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THE INDUSTRY’S LATEST PRODUCTS, ALL UNDER ONE (VERY LARGE) ROOF.

Find the latest equipment, technology, and solutions to grow your business on the trade show floor.

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INFLUENCER LIVE

Sponsored by

Influencer LIVE combines the largest gathering of industry professionals at Equip Expo and the conversational elements of an interactive podcast into one action-packed space. Influencer LIVE provides attendees with a high energy and engaging atmosphere to hear (and meet) the influential voices that have inspired them to grow and

Thursday, Oct. 20 8:00AM - 9:30AM Event Center

invest in their business. Hosts: Naylor Taliaferro, Paul Jamison, and Caleb Auman

ENERGIZE

Gather with Equip Expo attendees for a candid conversation with contractors working in the field. This motivational discussion will be hosted by some of the industry’s leading voices, who will give their first-hand perspective on everything from marketing, hiring, sales, and purchasing. Hosts: Brian Fullerton, Mike Andes, Blake Albertson and Paul Jamison

Thursday, Oct. 20 2:00PM - 3:30PM Event Center

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SOCIAL MEDIA LOUNGE

EMB

Sponsored by

The high-energy Social Media Lounge, sponsored by Echo Means Business, gives attendees a chance to recharge and connect with the influencers who are shaping the industry.

GET THE APP

Find the latest show information at your fingertips with the official Equip Exposition app. Download it later this fall to view an interactive trade show map, build your on-site schedule, and keep all your notes in one place.

Sponsored by Husqvarna

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DEMO YARD

NOW OPEN ALL THREE DAYS Test before you invest in the latest solutions for your business.

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EXPANDED TO NEARLY 30 ACRES!

Admission to the Equip Exposition show floor and outdoor demonstration area is open to adults and children ages 12 and up. Attendees ages 16 and older with a valid driver’s license are eligible to operate equipment in the outdoor demonstration area.

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OPENING KEYNOTE

Sponsored by

DAVID FEHERTY

David Feherty is a former professional golfer on the European Tour and PGA Tour. He now works as a writer and broadcaster with NBC Sports and Golf Channel. His edgy talk is full of great stories from behind the scenes and an event you don’t want to miss.

Wednesday, Oct. 19 11:00AM Event Center

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CLOSING KEYNOTE BREAKFAST Sponsored by

JOEL SARTORE Joel Sartore is an award-winning photographer, speaker, author, conservationist, and the 2018 National Geographic Explorer of the Year.

He is a regular contributor to National Geographic Magazine, and an Eagle Scout. Cost $15/person

Friday, Oct. 21 7:30AM Event Center

RYOBI Mower Giveaway Dealers and landscape professionals are welcome to enter. Visit the RYOBI booth (#1004) during Equip Exposition

to enter to win a battery-powered 54-inch RYOBI zero-turn mower. The winner will be announced at the conclusion of the show’s closing breakfast.

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CONCERT SERIES

Sponsored by

and

THE CRASHERS Wednesday, Oct. 19, 8:00PM at Fourth Street Live!

TRACE ADKINS Thursday, Oct. 20, 8:00PM at Fourth Street Live!

Free Concerts Fourth Street Live! Downtown Louisville

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LUCKY’S MUTT MADNESS WHO KNOWS YOUR YARD BEST? YOUR DOG.

Show attendees are welcome to visit the fourth annual Lucky’s Mutt Madness in Freedom Hall and adopt a rescue dog. The event, held in partnership with the Kentucky Humane Society, has found dozens of pups their forever homes since its inception.

The TurfMutt Foundation has reached more than 70 million students, teachers, and families, and spreads the message that you can save the planet one yard at a time. Thursday, Oct. 20 11:30AM - 2:00PM Food Hall

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UTV TEST TRACK

We’ve expanded the UTV Test Track, giving you more room to run. Located in the Outdoor Demo Yard, the track lets you compare the latest UTVs and put them through their paces on curves, hills, rocks, bumps, and maybe even a little water and mud. Attendees 16 or older with a valid driver’s license will be able to drive alongside a representative of the manufacturer who can answer all of your product questions – load capacity, features, price, and more!

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Equip Expo continues to co-locate with Hardscape North America presented by ICPI-NCMA. All attendees get complimentary access to HNA’s indoor exhibits, as well as the Hardscape House and HNA Installer Competition.

Hardscape education is also available by upgrading your Equip trade show registration to include installation demonstrations, workshops focusing on hardscape fundamentals, and an array of other educational opportunities.

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EDUCATION

New in 2022: We‘ve expanded our education opportunities for landscape professionals to broaden their businesses into the latest segments and markets. Build your business with tracks focused on Leadership, Technology, Sales & Profitability, Growing Your Team, Pool and Spa, Landscape Lighting, Tree Care, and Hardscaping.

Download our EDUCATION CATALOG

HARDSCAPE

TRACK EDUCATION PROVIDED BY

ALL THREE DAYS

Hardscape Demonstration Upgrade - 6 Sessions Hosted by ICPI-NCMA Oct. 19 - 21, 2022 / Cost: $85 Speakers: Gary Ross, Andrew Vear, Joe Raboine, Monroe Porter, Corey Halstead, Frank Bourque, Weston Zimmerman, Corey Halstead, and Donny Duke.

THURSDAY, OCT. 20

FRIDAY, OCT. 21 Hardscapes and Lighting – A Perfect Match Hosted by the Association of Outdoor Lighting Professionals 10:30 AM - 11:30 AM / FREE Speakers: Sean Curran, CLVLT at Beautification Through Illumination, and Chris Mitchell, COLD at NiteLiters, Inc.

Common Hardscaping Business Pitfalls with Frank Bourque Hosted by ICPI-NCMA 8:30 AM - 9:45 AM / Cost: $65 Speakers: Frank Bourque Estimating for Hardscaping Profit and Growth with Weston Zimmerman Hosted by ICPI-NCMA Plug In Outdoor Lighting to Your Business Offerings Hosted by the Association of Outdoor Lighting Professionals 1:30 PM - 2:30 PM / FREE Speakers: Kyle Adamson, CLVLT at Red Oak Outdoor Lighting, and Ryan Jaso at Lighting BOSS 10:30 AM - 11:45 AM / Cost: $65 Speakers: Weston Zimmerman

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POOL & SPA

TRACK EDUCATION PROVIDED BY

WEDNESDAY, OCT. 19

THURSDAY, OCT. 20

Defining the Gray Area: Who Handles What Between a Designer and an Architect 9:00 AM - 10:00 AM / Cost: $85 Speakers: Paul John Boulifard and Jason Brownlee, ASLA

Incorporating Pool and Hardscape into Backyard Design Panel Discussion

9:00 AM - 10:00 AM / Cost: $85 Speakers: Jason Brownlee, ASLA; Paul John Boulifard, and Skip Phillips, MCBP

Dip Your Toes into the World of Pool Design and Construction 2:00 PM - 3:00 PM / Cost: $85 Speakers: Skip Phillips, MCBP and Jason Brownlee, ASLA

Pool Design Project Profile – An Interactive Discussion on Design and Construction of a Residential Vessel 2:00 PM - 3:00 PM / Cost: $85 Speakers: Jason Brownlee, ASLA

SALES & PROFITABILITY

TRACK EDUCATION PROVIDED BY

THURSDAY, OCT. 20

FRIDAY, OCT. 21

Sustainable Winter Management (SWiM)® Hosted by PGMS 8:00 AM - 9:15 AM / Cost: $85 Speaker: Phil Sexton Influencer LIVE powered by Kohler Engines Hosted by Equip Exposition 8:00 AM - 9:30 AM / FREE Speakers: Naylor Taliaferro, Paul Jamison, and Caleb Auman Estimating And Bidding For Landscape Contractors Hosted by Landscape Management 11:15 AM - 12:15 PM / Cost: $85 Speaker: ​Ken Thomas, COO, The Greenery Benchmarking For Profit Hosted by Landscape Management 3:00 PM - 4:00 PM / Cost: $85 Speaker: Jeffrey Scott, President, Jeffrey Scott Consulting

The Price Isn’t Right Hosted by Landscape Management 9:30 AM - 10:30 AM / Cost: $85 Speaker: Seth Jones, Editor-in-Chief, Landscape Management

Panelists: Sam Gembel, Owner, Atlas Outdoor; Steve Steele, Bruce Wilson & Co.; Phil Harwood, Managing; Partner, Pro-Motion Consulting; Nada Duna, COO, Gothic Landscape; Barb Stropko, Owner, New Desert Gallery

Supply Chain Hacks Hosted by Landscape Management 12:00 PM - 1:00 PM / Cost: $85

Speakers: Dan Wurgler, Executive Vice President of Procurement & Operations, Ewing; George Kinkead, President, Turfco Manufacturing

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TECHNOLOGY

TRACK EDUCATION PROVIDED BY

TUESDAY, OCT. 18

THURSDAY, OCT. 20

Two-Day Remote Pilot Certification 8:00 AM - 4:00 PM / Cost: $175 Speaker: Mark Collins WEDNESDAY, OCT. 19 Two-Day Remote Pilot Certification 8:00 AM - 3:00 PM / Cost: $175 Speaker: Mark Collins

Back to Basics: Troubleshooting Your Irrigation System’s Electronics Hosted by PGMS 8:00 AM - 9:15 AM / Cost: $85

Speaker: Brad Jakubowski The California Equation Hosted by Equip Exposition 9:15 AM - 10:15 AM / FREE

Speakers: Pete Dufau, President, Dufau Landscape; Sandra Giarde, Executive Director, California Landscape Contractors Association; Brian Helgoe, Founder and CEO, Monarch Landscape Companies; Evan Moffitt, Business Development Manager, SiteOne Landscape Supply; Jack York, Director of Product Line Development, Ewing Moderator: Chuck Bowen, Vice President, Communications and Member Relations, OPEI ENERGIZE Hosted by Equip Exposition 2:00 PM - 3:30 PM / FREE

Tomorrow’s Tools … Today Presented by Landscape Management

9:00 AM - 10:30 AM / Cost: $85 Speaker: Michael Mayberry, Moderator: Michael Mayberry, Chief Technical Officer, Level Green Landscaping Panelists: Ted Rightmire, CEO, HindSite Software; Norm Bartlett; President, Creative Sensor Technology

Speakers: Brian Fullerton, Mike Andes, Blake Albertson, and the Paul Jamison

FRIDAY, OCT. 21

Don’t Get Zapped! How to Determine the True Cost of Electric Hosted by PGMS 8:00 AM - 9:15 AM / Cost: $85 Speaker: Brandon Haley

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GROW YOUR TEAM

TRACK EDUCATION PROVIDED BY

WEDNESDAY, OCT. 19

THURSDAY, OCT. 20

Your Company, Your Culture Hosted by Landscape Management 12:30 PM - 1:30 PM / Cost: $85 Moderator: Seth Jones, Editor-in-Chief, Landscape Management

Promoting a Diverse Industry Hosted by Landscape Management 9:30 AM - 11:00 AM / Cost: $85 Moderator: Christina Herrick, Editor, Landscape Management

Panelists: Larry Ryan, President, Ryan Lawn & Tree; Brian Brueggeman, Bruce Wilson & Co. Ken Thomas, COO, The Greenery; Peter Dufau, President, Dufau Landscape; Donna Vignocchi, President, ILT Vignocchi Landscape 30 in 60: Hacks For Help Wanted Hosted by Landscape Management 1:45 PM - 2:45 PM / Cost: $85 Moderator: Bill Roddy, Publisher, Landscape Management Panelists: Taylor Milliken, Milosi, Owner; Ken Thomas, COO, The Greenery; Fred Haskett, TrueWinds Consulting; Jim Huston, President, J.R. Huston Consulting

Panelists: Elly Zemerta, Senior Director of Talent, BrightView; Warren Gorowitz, Director of Corporate Social Responsibility, Hunter Industries; Darius Lane, Public Relations Manager, John Deere Ag and Turf Division; Pam Berrios, Certified Master Bilingual Trainer and Consultant

FRIDAY, OCT. 21

Let Your Talent Strategy Be a Competitive Advantage Hosted by PGMS 8:00 AM - 9:15 AM / Cost: $85 Speakers: ShayLynn Ager

LEADERSHIP

TRACK EDUCATION PROVIDED BY

WEDNESDAY, OCT. 19

FRIDAY, OCT. 21

Develop Your Second in Command 3:00 PM - 4:00 PM / Cost: $85 Speaker: Jeffrey Scott, President, Jeffrey Scott Consulting

Selling Your Business: What Every Operator Needs To Know 10:45 AM - 11:45 AM / Cost: $85 Moderator: Judy Guido, Chairwoman, Guido and Associates Panelists: Don Winsett, Vice President of National Business Development, Davey Tree; Ed Bates, Vice President of Corporate Development and M&A, BrightView; James Huston, President, J.R. Huston Consulting

THURSDAY, OCT. 20

The State of Mergers and Acquisitions in the Landscape Industry 1:45 PM - 2:45 PM / Cost: $85 Moderator: Judy Guido, Chairwoman, Guido and Associates Panelists: Ron Edmonds, President, The Principium Group; Ed Bates, Vice President of Corporate Development and M&A, BrightView; Palmer Higgins, CEO, Mainely Grass and Partner, Chenmark

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TREE CARE

TRACK EDUCATION PROVIDED BY

WEDNESDAY, OCT. 19

FRIDAY, OCT. 21

Safety in the Tree Care Industry 8:45 AM - 10:45 AM / Cost: $85 Speakers: Melissa LeVangie Ingersoll, Bear LeVangie, Rebecca Seibel-Hunt, Emmett Shutts, Alex Julius Climbing Gear Inspection 12:30 PM - 2:30 PM / Cost: $85 Speakers: Melissa LeVangie Ingersoll, Bear LeVangie, Rebecca Seibel-Hunt, Emmett Shutts, Alex Julius Safely Tying Into a Tree Before Ascending 3:30 PM - 4:30 PM / FREE Speakers: Melissa LeVangie Ingersoll, Bear LeVangie, Rebecca Seibel-Hunt, Emmett Shutts, Alex Julius

Static vs Dynamic Rigging: What You Need To Know 9:30 AM - 10:30 AM / FREE

Speakers: Melissa LeVangie Ingersoll, Bear LeVangie, Rebecca Seibel-Hunt, Emmett Shutts, Alex Julius

Tree Removal Techniques Including Positioning, Cutting & Rigging 11:30 AM - 1:30 PM / FREE

Speakers: Melissa LeVangie Ingersoll, Bear LeVangie, Rebecca Seibel-Hunt, Emmett Shutts, Alex Julius

THURSDAY, OCT. 20

Tools of the Trade 10:00 AM - 11:00 AM / FREE

Speakers: Melissa LeVangie Ingersoll, Bear LeVangie, Rebecca Seibel-Hunt, Emmett Shutts, Alex Julius

Climbing Systems: What’s Best For Me? 12:00 PM - 1:00 PM / FREE

Speakers: Melissa LeVangie Ingersoll, Bear LeVangie, Rebecca Seibel-Hunt, Emmett Shutts, Alex Julius

Working the Tree, Work Positioning, and Changing Tie-In Points 1:30 PM - 3:30 PM / FREE Speakers: ​Melissa LeVangie Ingersoll, Bear LeVangie, Rebecca Seibel-Hunt, Emmett Shutts, Alex Julius Fundamentals of Pruning Cuts and the Legacy We Leave 4:00 PM - 4:45 PM / FREE Speakers: Melissa LeVangie Ingersoll, Bear LeVangie, Rebecca Seibel-Hunt, Emmett Shutts, Alex Julius

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LAND IN LOUISVILLE

EASY. AFFORDABLE. FUN.

WELCOME TO THE RIVER CITY

As the 16 th largest city in the U.S., Louisville is home to over 90 attractions, 17,000 hotel rooms, and 2,500 restaurants. Located on the banks of the Ohio River, Louisville is easily accessible and within a day’s drive of nearly half of the nation’s population. The Louisville International Airport, only seven minutes from downtown, handles nearly 100 flights per day, and is across the street from the Kentucky Exposition Center.

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EASY TO GET TO. EASY TO NAVIGATE.

HOTEL RESERVATIONS Louisville Tourism provides the lowest available room rates at event hotels. List of rates available at equipexposition.com under Hotel & Travel. To make reservations by phone, call the Louisville Housing Bureau at (800) 743-3100 SHUTTLE SERVICES Equip Exposition will run shuttle buses between select hotels and the Kentucky Exposition Center and on the final day to the airport. See shuttle schedule at equipexposition.com/ whats-new/shuttle-routes-2022 . AIRLINE DISCOUNTS American Airlines discount fares are available by contacting their Meeting Services Desk at (800) 433-1790. Use authorization number: A59H2DV Delta Airlines offers up to a 10% discount on flights. Search flights at www.delta.com/ meetings , select ‘Book Your Flight,’ and use Meeting Code NMVSD. For groups of 10 or more, call (800) 328-1111. United Airlines offers up to a 10% discount on flights. Search flights at www.united.com/ meetingtravel and use Z Code:ZM5T583468, or call United Reservations Meetings at (800) 426-1122. Southwest Airlines offers 5% off all fares to Louisville. Book starting June 15 and travel Oct. 16-24. Go to www.swabiz.com/flight and use code SWABIZ/SPS CID# 99636972. REGISTRATION INFORMATION To register online please visit equipexposition.com . After Sept. 30, fees are nonrefundable. See additional trade show policies at equipexposition.com/tradeshow-policies . Exhibitors, please use this form for your customers only. Editors/Publishers: please visit equipexposition.com/media-info to fill out the media application for consideration.

REGISTRATION DEADLINES Early Bird: Register by Sept. 9 for $20 per person. Pre-Registration: $40 per person from Sept. 10 - Oct. 14. Register at the show for $80 per person. Online Registration: www.equipexposition.com Registrations cannot be taken over the phone.

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2022 REGISTRATION FORM

ATTENDEE INFORMATION (ONE FORM REQUIRED PER ATTENDEE) Admission to the Equip Exposition show floor and outdoor demonstration area is open to adults and children ages 12 and up.

 17 Manufacturer / Supplier / Media Sales / Agencies*  22 Lawn & Landscape Pro  23 General Contractor  24 Golf Course Super / Equip Mgr  25 Educational Facility  26 Parks & Rec. / Municipality / Cemetery  27 Forest & Land Management  28 Nursery  31 Sports Turf  33 Arborist  34 Hardscape Professional *Category #17: Through Sept. 9 – $350 Per registrant. After Sept. 9 –$450 Per registrant. Payable to Equip Exposition. REGISTRATION CATEGORY CHECK ONE THAT DESCRIBES YOUR BUSINESS.

Name:

Title:

Company:

Address:

City:

State:

Zip:

Phone: (

)

Fax: (

)

Country if outside the U.S.:

Email Address:

FEATURED EVENTS

$

EVENT TITLE

TIME

COST

Mulligan’s 5K Fun Run

WED 6:30 AM FRI 7:30 AM

$40/per $15/per $23/per $23/per $23/per

Closing Keynote & Breakfast with Joel Sartore Lunches at Expo: Taste of Kentucky on Wednesday Lunches at Expo: Southern BBQ on Thursday

WED 11 AM - 3 PM THUR 11 AM - 3 PM FRI 11 AM - 1 PM

Lunches at Expo: Little Italy on Friday

LANDSCAPE PROFESSIONAL EDUCATION

CLASS TITLE

TIME

CODE

COST

$

Two-Day Remote Pilot Certification [Drone Training] Hardscape Demonstrations Upgrade - 6 Sessions Arbor Training: Safety in the Tree Care Industry

TUE 8AM-4PM & WED 8AM-3PM

147-1 & 147-2

$175 $85 $85 $85 $85 $85 $85 $85 $85 $85 $85 $65 $85 $85 $65 $85 $85 $85 $85 $85 $85 $85 $85 $85 $85

WED - FRI SESSIONS WED 8:45AM -10:45AM WED 9AM - 10AM WED 9AM - 10:30AM WED 12:30PM - 1:30PM WED 12:30PM - 2:30PM WED 1:45PM - 2:45PM

231

145-1 340-1 240-1 240-2 145-2 240-3 340-2 240-4 142-1 230-1 340-3 204-5 230-2 240-6 240-7 340-4 240-8 142-2 142-3 142-2 240-9 240-10 240-11

Defining the Gray Area: Who Handles What Between a Designer and an Architect

Tomorrow’s Tools … Today Your Company, Your Culture

Arbor Training: Climbing Gear Inspection

30 in 60: Hacks For Help Wanted

Pool Design Project - An Interactive Discussion on Design/Construction...

WED 2PM - 3PM WED 3PM-4PM

Develop Your Second in Command Sustainable Winter Management (SWiM)®

THUR 8AM - 9:15AM THUR 8:30AM - 9:45AM THUR 9AM - 10AM THUR 9:30AM - 11AM THUR 10:30AM - 11:45AM THUR 11:15AM - 12:15PM THUR 1:45PM - 2:45PM

Common Hardscaping Business Pitfalls with Frank Bourque

Incorporating Pool and Hardscape into Backyard Design Panel Discussion

Promoting a Diverse Industry

Estimating for Hardscaping Profit and Growth with Weston Zimmerman

Estimating And Bidding For Landscape Contractors

The State of Mergers and Acquisitions in the Landscape Industry Dip Your Toes into the World of Pool Design and Construction

THUR 2PM - 3PM THUR 3PM - 4PM THUR 8AM - 9:15AM FRI 8AM - 9:15AM

Benchmarking For Profit

Back to Basics: Troubleshooting Your Irrigation System’s Electronics Let Your Talent Strategy Be a Competitive Advantage Don’t Get Zapped! How to Determine the True Cost of Electric

FRI 8AM-9:15AM

The Price Isn’t Right

FRI 9:30AM - 10:30AM FRI 10:45AM - 11:45AM

Selling Your Business: What Every Operator Needs To Know

Supply Chain Hacks

FRI 12PM - 1PM

PAYMENT INFORMATION

TRADESHOW PASS: Landscape Professional, Dealers & Contractors: $20 ea. – Through 9/9/22 | $40 ea. – Through 10/14/22 | $80 ea. – After 10/14/22 NON-EXHIBITOR TRADESHOW PASS: Manufacturer, Supplier, Ad Agencies, & Media Sales: $350 ea. – Through 9/9/22 | $450 ea. – After 9/9/22 TOTAL ADMISSION, EDUCATION, AND FEATURED EVENTS (Total from above) (MAKE CHECKS PAYABLE TO EQUIP EXPOSITION)

$

$ $

CREDIT CARD INFORMATION

PLEASE RETURN COMPLETED REGISTRATION FORM & PAYMENT TO: EQUIP EXPOSITION 2022 ATTN: REGISTRATION FEE 209 E MAIN ST. #301 LOUISVILLE, KY 40202 PAYMENT BY CHECK OR CREDIT CARD WILL NEED TO BE PHYSICALLY MAILED TO THE ADDRESS ABOVE.

FOR TRADE SHOW POLICIES PLEASE VISIT: www.equipexposition.com/tradeshow-policies

TYPE OF CARD:  MASTER CARD  VISA  AMERICAN EXPRESS

Name:

Signature:

(For Payment and Policies)

Card #:

Exp. Date:

CVV Security Code:

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