A GLOBAL BRANDING AGENCY
PARIS LONDON NEW YORK DUBAI HONG KONG MIAMI
A GLOBAL BRANDING AGENCY
CHARLEY SIGNATURE is a GLOBAL LUXURY BRANDING AGENCY that TRANSFORMS STRATEGY into STORY and IDENTITY into PRESENCE.
A GLOBAL BRANDING AGENCY
A LEGACY of PRESTIGE WORLDWIDE
Our expertise is trusted by the world’s most prestigious names. Each collaboration is a testament to our dedication to elegance, craftsmanship, and storytelling, shaping brands that define luxury across the globe.
A GLOBAL BRANDING AGENCY
A GLOBAL BRANDING AGENCY
Our Elegance is our way, our journey. Shaped by craftsmanship, communication, and interaction. It is the meticulous artistry found in the finest details, the harmony between creation and expression. True elegance is woven through the mastery of artisans, the precision of design, and the poetry of form.
A GLOBAL BRANDING AGENCY
WHEREVER LUXURY LIVES, WE ARE NEAR
Elegance moves across continents, carried by those who appreciate the rare and the refined. From the opulence of Dubai to the grandeur of Paris, the timeless allure of London to the quiet vibrance of New York and Miami, our presence follows where beauty is sought and meaning is desired. Charley SIGNATURE is not defined by geography but by a global sensibility. With studios in key cities around the world, we remain close to the pulse of luxury, attuned to the nuances that inspire The One Percent and the brands they trust. Wherever your vision lives, we craft stories that unite poetry with precision and transform distinction into timeless presence.
EVERY ELEGANT STORY BEGINS WITH A CONVERSATION.
ELEGANCE IS OUR JOURNEY
C L I E N T PRIMUS
S E R V I C E S
Branding Strategy | Brand Identity | Branding Touchpoints
Primus is a private yachting society reserved for global visionaries seeking more than ownership. With seamless access to a worldwide fleet, it offers a lifestyle of curated freedom, intentional connection, and elevated experiences shaped by discretion, craftsmanship, and deep personal meaning.
A GLOBAL BRANDING AGENCY
OCEAN BLUE RGB 24 62 89 #183E59
TYPEFACE
PP GATWICK
STYLE
REGULAR
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
BEIGE RGB 207 199 283 #CFC7B7
TYPEFACE
AVENIR
STYLE
LIGHT
Aa
WHITE RGB 255 255 255 #FFFFFF
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
A GLOBAL BRANDING AGENCY
THE ELEGANCE of INVITATION-ONLY LIVING DEFINES AN IDENTITY THAT FLOWS WITH PRESTIGE, CALM AND CONTROL Primus is an invitation-only yachting society that redefines luxury through access without ownership, offering a lifestyle shaped by freedom, discretion, and purpose. We developed the full brand strategy and identity to reflect intentional living and elevated connection. Inspired by the quiet power of the sea, the visual world uses deep ocean blues, forest greens, and elegant neutrals, with textures that suggest calm and fluidity. Typography pairs classical precision with modern restraint, creating a tone of subtle prestige. Every detail from embossed stationery to a velvet membership box with matte gold accents— was crafted to express care and distinction. Primus is more than a brand; it is a universe where influence is quiet, journeys are personal, and membership holds true meaning.
A GLOBAL BRANDING AGENCY
A GLOBAL BRANDING AGENCY
C L I E N T ROMEO MARINE
S E R V I C E S
Branding Strategy | Brand Identity | Branding Touchpoints
Romeo Marine is an international yacht brand born in Dubai, redefining the future of luxury seafaring through global design sensibility, precision engineering, and modern elegance. Each vessel is a statement of innovation and artistry, where craftsmanship meets a world-class maritime vision.
A GLOBAL BRANDING AGENCY
ROMEO BLUE
BEIGE
RGB 89 62 24 030#D17
RGB 283 199 207 73#A3BF
TYPEFACE
OCULI DISPLAY
STYLE
REGULAR
Aa Aa TYPEFACE GOTHAM STYLE LIGHT
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
CHAMPAGNE
CHAMPAGNE FOIL CODE: P81
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
CORAL
RGB 255 255 255 1#C4052
A GLOBAL BRANDING AGENCY
SEAFARING REIMAGINED, DESIGN-LED YACHTING for a GLOBAL ELITE We led the full brand creation for Romeo Marine, developing a strategic identity that speaks to discerning global yacht buyers. From naming and positioning to visual identity, color palette, typography, and brand language, every detail was shaped to reflect understated luxury and engineering excellence. We designed a refined emblem inspired by ocean waves and sunrays, supported by a sophisticated palette of Romeo Blue, Champagne, and Coral. The brand extended across high-touch print, metal medallions, business cards, brochures, and editorial-style brand books. Our work culminated in a Monaco Yacht Show presentation, where the brand launched with distinction—anchoring Romeo Marine as a rising force in global yachting.
A GLOBAL BRANDING AGENCY
A GLOBAL BRANDING AGENCY
C L I E N T BVLGARI YACHT CLUB DUBAI
S E R V I C E S
Campaign Strategy | Creative Direction | Yacht Club Storytelling
Bvlgari Yacht Club Dubai embodies contemporary Italian luxury through a nautical lens — blending timeless elegance, cinematic design, and the spirit of life on the water to celebrate a new era of modern yachting.
A GLOBAL BRANDING AGENCY
TRANSFORMING SIGNATURE MOMENTS into ICONS of ITALIAN REFINEMENT For Bvlgari Hotels, we created storytelling-driven campaigns that elevated hospitality into a lifestyle of elegance and celebration. The festive work brought the season to life through bespoke dining, gala moments, and immersive experiences. At the Yacht Club, we captured Mediterranean sophistication through narrative-led visuals and exclusive leisure. The Cake Collection turned artisanal desserts into icons of indulgence and design. Every creative expression reflected Bvlgari’s distinct blend of glamour, heritage, and contemporary allure— inviting guests into a world where every detail is designed to enchant.
A GLOBAL BRANDING AGENCY
A GLOBAL BRANDING AGENCY
C L I E N T PHOENIX YACHT MANAGEMENT
S E R V I C E S
Campaign Strategy | Seasonal Campaigns | Brand Touchpoints
Phoenix Yacht Management delivers tailored services to discerning yacht owners, uniting operational excellence with refined aesthetics. From technical oversight to curated lifestyle experiences, the brand ensures every journey is seamless, luxurious, and aligned with the expectations of Ultra High Net Worth Individuals worldwide.
A GLOBAL BRANDING AGENCY
SEASONAL ELEGANCE in EVERY DETAIL; CLIENT GIFTING EXPERIENCE for UHNWIS For Phoenix Yacht Management, we created a bespoke festive gifting experience designed for their most distinguished clientele. The collection includes a sculpted holiday card, keepsake packaging, elevated paper goods, and a calendar each crafted to evoke elegance, gratitude, and seasonal warmth. Inspired by nautical detailing and winter refinement, every element reflects the brand’s aesthetic while offering a personal, elevated touchpoint during the holidays.
A GLOBAL BRANDING AGENCY
A GLOBAL BRANDING AGENCY
C L I E N T DUBAI MARINA YACHT CLUB
S E R V I C E S
Brand Refresh | Creative Direction | Brand Touchpoints
Dubai Marina Yacht Club entrusted us with a complete brand refresh to reflect its evolving identity as a premium marina destination for yacht owners and high-profile members. The aim was to enhance its legacy appeal while elevating the visual experience to align with the contemporary expectations of Ultra High Net Worth Individuals. The result is a refined brand system that seamlessly bridges nautical heritage with a clean, lifestyle-forward presentation.
A GLOBAL BRANDING AGENCY
A CONTEMPORARY REFRESH for a LEGACY MARINA DESTINATION Our creative direction focused on renewing the brand’s presence across all touchpoints from identity assets to seasonal campaign materials. The updated palette brings clarity and warmth, drawing from coastal tones that feel both distinctive and timeless. Every design element was considered through the lens of prestige, ensuring the club remains a destination of choice for global elites who seek understated sophistication.
A GLOBAL BRANDING AGENCY
A GLOBAL BRANDING AGENCY
UNITED STATED
EUROPE
MIAMI 1680 Washington Avenue Miami Beach, FL 33139 +1 786 862 3000
PARIS 42 Avenue Montaigne 75008 Paris +33 6 51 60 3000
GCC
ASIA
DUBAI, DOHA, SAUDI ARABIA 31st Floor, Anantara Business Tower Business Bay, Dubai +971 4 818 7274
HONG KONG 31st Floor, Anantara Business Tower Dubai, UAE +971 4 818 7274
webelieve@charleysignature.com
charleysignature.com
A GLOBAL BRANDING AGENCY
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