FORWARD HR SPRING 2025 MAGAZINE

SPRING 2025

Friday, October 10, 2025 // 8:15 a.m. – 9:45 a.m.

JEFF BUTLER

“Leading in Times of Uncertainty - Building an Effective Multi-Generational Workplace”

Jeff Butler is our Friday morning keynote and will present “Lead- ing in Times of Uncertainty - Building an Effective Multi-Genera- tional Workplace.” Jeff will share insights gained through years of research, blending two presentations into one for WISHRM. He will share how the human psyche handles change and how you as a leader can adapt to change while also ensuring you’re not creating setbacks. Backed by a decade of psychological research, Jeff shares in- sights about motivations, differences, and communication styles of the four generations all working within your organization. Through this program you’ll find specific actionable strategies to manage your cross-generational challenges and turn your multi- generational workforce into a competitive advantage.

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Jeff Butler is an author and workplace strategist who explores what organizations need to do to navigate uncer- tainty. His experience spans over 40 industries in four continents on how different cultures and employees interact with each other. He studies common threads of behavior in industries such as IT professionals, underground utility workers, police officers to clothing retail chains. In addition, Jeff has also worked with various Fortune 500 compa- nies to my and pop shops. His ideas have made it to TEDx twice, appeared in dozens of media outlets including two books on human behavior: The Authentic Workplace and The Key To The New You . Currently, he lives in Dallas, Texas as an out of place Californian.

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