Loyalty That Builds Trust
Above all else, Brad’s loyalty lies with his team.
“At a certain point, you have to decide who you’re going to trust most,” he says. “Is it the customer or is it the teammate? If I determine that my team did not fail, I’m not going to compromise the value and trust I place on my teammates. We’re not going to turn on each other.” That fierce commitment fosters a culture where craftsmen feel honored , defended , and empowered to give their best. “I want teammates who will be with me for a career,” Brad adds. “Not just a mill of employees who pass through.” Building with Partners, Not Just Suppliers
“Being forged is a painful process, but it’s always a good thing, that’s where the best tools are made.”
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BUILDERS EDITION Legacy
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