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Top Stories 9
Swisse Reaches AUD$1 Billion in Sales Swisse has surpassed AUD $1 Billion in global sales. Founded in Australia in 1969 by explorer Kevin Ring, Swisse joined H&H Group in 2015 to facilitate its global expansion, launching into China and Italy in 2016, later followed by other regions such as Hong Kong, Malaysia, Indonesia, India, Thailand, Taiwan, Brunei, Vietnam, Sri Lanka and the UAE. The across key subcategories including Beauty from Within, Detox, Muscle Support and Recovery, Heart Health and Circulation, and Stress, Mood & Sleep. Swisse is also China’s no.1 online vitamin, herbal and mineral supplements (VHMS) brand (in joint health, beauty, immunity, women’s health, detox, multivitamin and heart
health), no.1 beauty supplement brand in Singapore and no.1 hair and skin nutrition brand in Italy. Looking ahead, Swisse will focus on
brand is now present in over 16 markets and holds leading positions across the world including no.1 multivitamin brand in Australia and either no.1 or no.2 brand
Akash Bedi, Interim CEO and Chief Strategy & Operations Officer says, "By utilising H&H's research and development centres and key partnerships, Swisse is now recognised for its natural ingredients that have been backed by science, which has led to the brand securing no.1 positions and huge success in both our stronghold – mainland China and Australia – and new markets.” Looking ahead, Swisse will focus on expansion, innovation and leveraging successful product strategies to retain its leading position around the world and elevate the brand's product portfolio.
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