Marketing & Brand News 15
Marketing & Brand News 16
Swisse Italy unveils new Beauty Campaign and launches on TikTok
Biostime Australia team attend HMO Nutrition Event
The Biostime team in Australia attended a very successful HMO Educational Nutrition Event in May. The event, hosted in Melbourne, is aimed at clinicians in the maternal and pediatric space and offered the chance for the Biostime team to increase credibility with healthcare professionals, drive key leadership engagement and brand awareness. There were 170 attendees in total and key discussion points included innovation, pre-term RTF, HMO ingredient prevalence in standard formula, other novel ingredient usage, and shifting maternal mental health standards of care. Key opinion leaders in this space were also present, including Dr Maurizio Pacilli, Dr Marcel Nold, Joel Sadowsky, Heather Gilbertson and Joanna McMillan. The team received positive feedback including from key H&H Group customers, the Royal Children’s Hospitals in Victoria, Australia. They noted that our presence at the event “showed our commitment to science”.
Swisse Italy launched their multichannel beauty campaign in March with successful coverage across TV and new digital platforms. The “Your Beauty Comes from Within” campaign saw the number 1 best-selling product in the Italian Beauty market for hair and nails, Swisse Hair Skin Nails, surpass 10% volume of growth across all channels. Swisse Collagen Diamond also gained 27% growth compared to 2022. The team also saw a successful launch on TikTok, a first for the brand, to drive engagement and exposure for the two new beauty gummies: Collagene Marino (Marine Collagen) for skin, and Aceto di Sidro di Mele (Apple Cider Vinegar), which have been developed to detoxify the body. The Sales and Marketing Teams supported the launch with both online and offline activities including pop-up materials for visibility in-store.
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