Marketing & Brand News 19
Marketing & Brand News 20
Zesty Paws and Solid Gold win "most engaging booth” at largest Pet Show in the US
Zesty Paws and Solid Gold expand retail distribution in the US
North America’s PNC team won “Most Engaging Booth” at the largest US pet show in the US, Global Pet Expo 2023. Zesty Paws and Solid Gold had a joint booth showcasing a selection of products, with the theme “Making Memories”. This reflected a recent global trend around the humanisation of pets and making them part of the family. Visitors had the opportunity to make memories by taking photos with their friends, colleagues or pets and adding to a photo mosaic as well as taking the memento home with them. The event was a huge success and excellent exposure for our growing pet brands in America.
Solid Gold is now available in Walmart with products including dry dog food, wet dog food, and a selection of toppers. Plus, Zesty Paws entered the Farm & Feed channel debuting at retailer Tractor Supply with a selection of top sellers like Aller-Immune Bites, Calming Bites and Salmon Oil. Zesty Paws also entered the pharmacy channel with the launch of pet
supplements in CVS Pharmacy. This large chain bolsters over 9,000 pharmacies, most of which will carry Zesty Paws in its new Pet Supplement Assortment. Distribution at established retailers like PetSmart, Target, and Walmart experienced assortment expansion with the addition of senior offerings, puppy SKUs, as well as Dental Bones and Training Treats.
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