Master Builder Magazine: June-July 2023

BUSINESS SUPPORT TECHNOLOGY & INNOVATION

Using technology to increase efficiency and drive innovation is smart for your business, but how do you do this effectively? BECOMING A TECH HEAD

E verywhere you look these days, a business coach, magazine writer or someone down the pub is telling you just how good technology can be for your business. So where do you begin? As with many aspects of work and life, the answer is not straightforward. The first hurdle, at the moment, is finding the right kind of product from a reliable technology provider. “A lot more brokerage needs to be done between tech providers and businesses,” says Construction Coach Maria Coulter, who is currently running the FMB’s Business Coaching Pilot Programme, where she is educating participants on a number of areas to focus on to improve their business growth and resilience.

“You have different people at different levels, with some tech-savvy businesses that are really up for the journey. They seek out different systems and have a natural aptitude to start using the system in their businesses. “Then there are the businesses that like the idea

“Tech providers need to provide more support to construction customers,” Coulter argues. “They need to understand what construction businesses require, what barriers they encounter, and what challenges they usually face when implementing tech in their business.

of tech, but aren’t particularly tech-savvy. Maybe they have an ageing workforce that is reluctant to go down the tech route because it takes a lot of headspace to find the right system and integrate it into their business. “They need people who understand their business to

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