UK GYMS – BY REGION
UK GYMS – BY REGION
PUBLIC SECTOR
PUBLIC SECTOR
Regional breakdown
Regional penetration rates: 2024 / 2025
Region
Gyms
Members
Average fee
2024
2025
8%
168
250 k
£32.58
East Midlands
7%
6.8%
204
310 k
£35.16
Eastern
6.5%
6.4%
6.3%
6.3%
6%
247
469 k
£39.33
London
5.5%
5.4%
5.3%
5.2%
5.1%
5.1%
5%
4.9% 4.8%
4.9%
5%
4.8%
4.8%
4.8%
4.7%
4.7%
4.6%
117
171 k
£29.81
4.5%
North East
4.2%
4%
4%
251
350 k
£30.72
North West
3%
80
121 k
£29.90
Northern Ireland
2%
342
377 k
£29.24
Scotland
1%
314
511 k
£37.77
South East
0%
E. Mids
Eastern London North East North West N. Ireland Scotland South East South West Wales
W. Mids Yorks & Humber
234
277 k
£34.37
South West
171
159 k
£33.56
Wales
184
254 k
£30.30
West Midlands
163
265 k
£30.13
Yorkshire & Humber
LONDON INSIGHT 2024
LONDON INSIGHT 2025
Regional gyms: 2024 / 2025
400
■ 10% of gyms ■ 13% of members ■ 16% of market value Over 450,000 members 5.1 % penetration rate 1 in 19.5 people in London is a member of a public gym
■ 10% of gyms ■ 13% of members ■ 16% of market value Just under 470,000 members 5.3 % penetration rate 1 in 18.9 people in London is a member of a public gym
2024
2025
342
339
350
315
314
300
259
251
247
246
240
250
234
214
204
200
184
183
171
171
168
168
164
163
150
118
117
100
80
79
50
0
E. Mids
Eastern London North East North West N. Ireland Scotland South East South West Wales
W. Mids Yorks & Humber
UK average membership = 1,420 It ranges from: 931 in Wales (34% below UK average) to 1,899 in London (34% above UK average)
UK average fee = £33.16 It ranges from: £29.24 in Scotland (12% below UK average) to £39.33 in London (19% above UK average)
114
115
STATE OF THE UK FITNESS INDUSTRY REPORT 2025
STATE OF THE UK FITNESS INDUSTRY REPORT 2025
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