INDUSTRY VIEWS
Your portal to transformation education from most of the best Speakers in the Fitness Industry.
The fitness industry is on the cusp of a profound transformation, not just driven by science and technology, but by a growing human need for purpose, sustainability, and emotional connection. This is not a fleeting trend. It’s a fundamental shift in how we understand health, success, and what it means to thrive. I began my career in 1989 as a personal trainer and Reebok Step instructor. Since then, I’ve worked around the world helping people improve their health, mindset, and performance. In the mid-90s, I came to a powerful realisation: information alone doesn’t change lives. Behaviour does. That insight led me to develop a behavioural-based weight loss programme, later acquired by BUPA and implemented by several major health and fitness brands across the UK. That lesson is more relevant than ever. We are not just facing a health crisis. We are facing a behavioural and identity crisis. Millions of people know what they ‘should’ do, but they’re disconnected from why it matters. We are surrounded by tools and tips, yet struggle to follow through. We need to stop and reflect on the playing field we’re operating in. We need to consider what people are truly thinking, feeling, and going through behind closed doors. And we need to truly explore the deeper relationship people have with health, wellbeing, and themselves. Because unless we help them shift that relationship, wellness will remain an aspiration, not a lifestyle. Modern healthcare systems are reactive, not proactive. That leaves a vital gap. One the fitness industry is uniquely placed to fill. Through behavioural coaching, identity work, and intentional habit design, we can empower people to move from survival mode to a life of self-leadership and intention. Technology has a role to play. Tools like wearables, DNA testing, and AI-based programmes offer real-time insight into recovery, sleep, and optimal training. But insight without interpretation is wasted. We must use tech as a support, not a substitute, and always return to real human connection as the catalyst for change. Fitness professionals must evolve from instructors to coaches of intentional living. The future isn’t just about fitness plans. It’s about helping people see who they want to become and guiding them there with presence, patience, and purpose. Community, coaching, reflection, and recovery are not extras. They are essentials. The more we help people pause, reflect, and realign, the more likely they are to create lasting transformation. The future of fitness is not just about being active. It is behavioural, emotional, and deeply personal. The next frontier is here. It begins not with action, but with reflection. Let’s meet it with clarity, courage, and compassion. THE FUTURE IS INTENTIONAL A NEW ERA FOR THE FITNESS INDUSTRY ROOTED IN PURPOSE, BEHAVIOUR, AND WELLBEING
Welcome to the VirtualRoadshow.App… Welcome to the future of fitness education.
Have you ever gone to a conference and seen a great presentation and gone back to your Club and tried to describe what you learned to your staff, and something seemed to be missing in your description? Well, with the VirtualRoadShow.APP you can literally show them, pause and discuss, rewind, fast forward. Stop… and then it’s there to be viewed again and again for a refresh, or new hires. You’ve literally got a 24-hour Conference in the palm of your hand…
Scan the QR code, register online in the Virtual Store at www.VirtualRoadShow.online, download the .APP, log in and start your £1 Try All today.
Information alone doesn’t change lives – behaviour does PETE COHEN Performance Coach, Author & Keynote Speaker
Every Thursday at noon GMT one of our presenters, trainers or coaches from the world of fitness deliver unrivalled guidance, advice, training and support on building, growing, and scaling your gym business. From leadership, to coaching, to marketing, to sales, and beyond. ✓ Hours and hours of Actual Experience… condensed down into one-app. over one hour. ✓ Designed to help you and your staff learn, how you want, when you want! ✓ Scan the QR code, download the app and start your £1 trial today. ✓ All presentations are archived within the app so as well as a weekly live stream, you and your team will get access to the Virtual Roadshow archive.... A library of limitless advice, guidance and support that builds week on week as content is added... ✓ View them on your phone or tablet 24/7 - 365 days a year.
We virtually bring the industry to you with A I… Actual Intelligence
Our Current Alumnus of presenters, educators and trainers in our Speakers Bureau include:
Pete Cohen
Frank Furness
Doug Miller
Bryan O’Rourke Dr Mark Slavin
Justin Tamsett
David Minton Colin Milner
Casey Conrad
Laurie Metrick
Lexie Griffiths
Alan Leach
Adrian Marks
Dr. Paul Bedford
Fred Hoffman
Sandy Coffman Hans Muench
Herb Lipsman
Dave Stalker
Benny Price
Joanne Groves
Richard Boyd
Bobby Cappuccio Michael Scott Scudder
Dan Lynch
Jon Nasta
Lesley Aitken
Ray Gordon
Derek Barton
Ulf Bengtsso
Peter Webb
Cristophe Andanson Henrik Gockel
Jarrod Asracco
Rob Lander
Our Speakers Bureau have over 1,000+ YEARS of Actual eXperience.
Our aim is to help you improve the fiscal fitness of your fitness business!
www.VirtualRoadShow.online
Doug@VirtualRoadShow.online
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STATE OF THE UK FITNESS INDUSTRY REPORT 2025
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