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Who is Leisure DB?
Member Insight Report: A deep dive into your customer base
■ Who do your products and services most appeal to? ■ How well have you penetrated these audiences in a realistic catchment? ■ Where can you find more of these individuals in your area (and how many more)?
We provide the data that lets you make decisions with confidence Important business decisions should never be based on guesswork. For the UK’s fitness and leisure industry, Leisure DB is the go-to market intelligence expert – the trusted, independent provider of clarity. For over 30 years, our data has helped businesses across the sector to achieve their potential – suppliers and operators, independents and multi-site operations, public and private, direct and through leisure consultancies. From in-depth site and customer analysis to market insights, competitor audits and consultancy, we harness our unique sector expertise, proprietary modelling and constantly-current database to provide the exact data you need, every time. We help you make strategic decisions with precision and confidence. ■ Member Insight Report: Who does your gym appeal to + how well have you penetrated these groups? ■ Site Analysis Report: Make the right decisions on new sites + maximise membership at existing gyms. ■ Monthly Market Tracker : A round-up of key developments in the market each month. ■ Market Intelligence Service: Bespoke reports to address your business-critical questions. ■ Brand Directories: Comprehensive listings of all UK operators with 2+ sites. ■ Industry Reports: Our State of the Industry reports provide invaluable context for your planning. We are passionate about the sector and committed to helping it thrive Find out more about any of our products and services by visiting leisuredb.com or emailing enquiries@leisuredb.com
Our market-leading Member Insight Report addresses these business-critical questions – and more. Taking your member data and overlaying the UK’s premium demographic profiling system (Mosaic from Experian), we also provide detailed information about your key audiences: behaviours and lifestyles, life stages, income and so on. This unparalleled customer insight enables you to: ■ Precisely target your marketing ■ Fine-tune your messaging ■ Maximise your ROI ■ Accelerate your growth
Find out more: leisuredb.com/customer-profiling
BUSINESS INTELLIGENCE FOR THE FITNESS INDUSTRY
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STATE OF THE UK FITNESS INDUSTRY REPORT 2025
STATE OF THE UK FITNESS INDUSTRY REPORT 2025
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